Anna Costello From Ship Sunshine Shares How Her Business Is Adapting and Growing

Stickers-on-the-Mic-Anna-Costello-Ship-Sunshine

In this episode, Andrew chats with Anna Costello, founder of Ship Sunshine, a business where the goal is to make it easy to brighten somebody's day through thoughtful gifts. While hiking in Bali, Anna watched the sun rise over the mountains, and at that moment, she wanted to capture the feeling of being washed over by warmth and light...and Ship Sunshine was born. Now she's developed a collection of different boxes available on the website along with custom options, which means more people can spread joy, one box at a time.

Below is an edited transcript from our conversation with Anna.

[00:00:04] Andrew: Hey, everybody, and welcome back to Stickers on the Mic. This is Andrew, very excited today to be dialing in Anna Costello, the founder of Ship Sunshine and Drop Ship Like It's Hot. Anna, welcome to the podcast.

[00:00:51] Anna Costello: Thanks so much for having me. Yes, I really chose to do things that you have to enunciate very clearly in order for them to come across correctly. Correct?

[00:00:59] Andrew: That is absolutely right. Those that know me know I talk fast, especially for my regular listeners, they know that I get excited. I have to very much slow down to say Drop Ship Like It's Hot, all those Ps. Let's start actually with Ship Sunshine, which is sort of your flagship, no pun intended, and the first business that you started. It's sort of why your tagline is spread cheer and share joy. What exactly is Ship Sunshine trying to do?

[00:01:27] Anna: My goal really is just to make it easy to brighten somebody's day through thoughtful gifts. We've got a collection of gift boxes on our website, and you can build your own. For me, one of the reasons I started this business is I wanted to be able to insert my values into it. We've got a Sunshine It Forward program that we try to spread a little sunshine to people in organizations that need a little bit of extra help. We use all eco-friendly packaging material as part of our gift and include handwritten notes. It's really just a service to let somebody know that you're thinking of them and send them a box full of sunshine.

[00:02:08] Andrew: That's fabulous. When you started Ship Sunshine, where were you at with-- All of our entrepreneurial stories have this origin or this moment where they're like, "I am doing this," and they leave the past behind. When was that moment for you when you're like, "The old way is no longer for me. I want to devote my whole energy to this project."

[00:02:34] Anna: I was just telling somebody, I think I had a stereotypical millennial eat, pray, love moment where I quit my corporate job and I went to a yoga retreat in Bali and was just trying to figure out what I wanted to do with this life and how I want to contribute. I remember, actually, I did this hike up Mount Batur and it was brutal. It was really intense. We got up at 01:00 AM and hiked for a couple of hours. It was cold and dark. I remember sitting there trying to get warm with a couple of people and we saw the sun come up.

You could literally feel the warmth of the sun and this feeling of sunshine, and just that everybody's mood lifted. I remember thinking like, "Oh, my gosh, I have to figure out how to bottle this feeling." I guess box would be more appropriate now. I remember thinking at that point, I had a couple of side projects and things that I was working on. I remember thinking like, "You know what, this is what I want to do. I totally want to give people this warmth and a feeling of sunshine in a box, not bottle."

[00:03:41] Andrew: That's awesome, actually, because it was like a physical thing and you're trying to recapture that feeling for your customers. How did you concept this out, and then come up with the different offerings, because you have a few different-- in your dropdown, there's care packages, or baby or Colorado, you're Colorado-based business and the brand Colorado's a very strong brand? As far as American states go, just simple colors on the flag and mountains. It's easy to sort of wrap your head around that, especially for weddings and stuff like that.

How did you segment out all these offerings? Then what was the process to be creative, to make those boxes different than each other?

[00:04:27] Anna: I've always loved doing care packages for people. I was talking to one of my friends who also started a business, he's called the Singletrack Sampler. He's awesome. We were laughing about the origin of Ship Sunshine, and he was like, "You've been doing this since high school." We used to have a tradition where on your birthday, your friends would get together this laundry basket. They fill it with all these goodies and things that people think that you would like, and I love coordinating those for people. I went to a pretty big high school so it was kind of constant.

My friends totally killed it for my birthday. They actually totally illegally stole a shopping cart, and stole a laundry basket and driving around campus with one of those with all these treats. I just loved curating things that you think would make somebody smile. In the beginning, it was insane. I was basically just shopping. I went totally nuts and overboard and bought all these random things that I just wasn't sure what I wanted or thought that was cute. Then I tried to think of specific themes for gifts, but I also wanted to focus on the moments or the occasions where you don't know what to do for somebody.

I'll be the first to say, I've been so guilty a lot of times, I'm like, "I don't really know what to do for somebody if I want to let them know I'm thinking of them, but I'm not sure what to do so I don't do anything." I thought like, " Let's try to solve that problem, in addition to having gifts for specific occasions."

[00:05:55] Andrew: Babies and weddings are one thing, but when someone's sick or it's their birthday, or whatever, you got this pets thing. Especially in Colorado, dogs are the third human in a way, I think too, I suppose. That is a fun thing because they have moments too, I guess, our pets. Speaking of pets, I got linked with you from Debra from Fluff Trough. She and I did a podcast. Folks, if you haven't checked out the Fluff Trough story, it's a really fascinating entrepreneurial journey. She said that she was working with you on this other project, and she was talking about this Drop Ship Like It's Hot.

I have moments for sure where I will do an interview and in the middle of it I'm like, "Whoa, where are we right now?" All of a sudden, I'm talking about another company, which is rare, but she had referenced she was working with you to really because that was a big part of scaling for her, was figuring out how to fulfill a lot of these orders. This is a hard segue into the other project that you have. You have Ship Sunshine, you figure out how to do boxes, you figured out how to create this experience. You've got this beautiful-- You're telling us all how you're like trying to fill people with warmth and love and light from this journey you took.

Then where does like Drop Ship Like It's Hot come out as a brand and as a whole company, and business model outside of your other stuff? Where did you end up making that lane change a little bit?

[00:07:26] Anna: First of all, I love Debra. She is so wonderful and so inspiring. I feel like I just gathered so much energy and insight from her. She's so methodical, and yet so creative. I have nothing but wonderful things to say about her, and her business is just taking off right now. She's really solved this problem for these dogs and her bowls are delightful. It's totally fun to watch this journey and see it all unfold.

For the Drop Ship side, what was funny is with Ship Sunshine, we have to make things look pretty and arrive from point A to point B safe and sound. I would get a lot of questions from people like, "Hey, what's the best way to package this?" or, "Hey, you get this kind of shipping, and my friends were like, "Print me the shipping label. Of course." Then with Ship Sunshine, I think I'm pretty tight into a lot of local makers. Right now, over 60% of my products are local and women-owned. I started to get questions from some of my partners what I would suggest for shipping and this stuff.

Then I had a couple of friends that were like, "Okay, that's cool. Why don't you just take this on and do this for me?" I thought, "Well, we could do that. We have all of the packaging supplies and the wherewithal to pack things," and just me being random and maybe slightly impulsive fashion. I thought of the name Drop Ship Like It's Hot, and shout out to Snoop Dogg. I thought, "Why wouldn't I start any business with this business name?" I was very entertained by it, so it evolved from that.

[00:09:05] Andrew: How did folks connect with you? There's just a form, but people must be looking like you said, to solve an inventory problem or a fulfillment problem, or whatever the logistic pain point that they have. Do you go out to source new business from that for this particular project?

[00:09:25] Anna: No. On the Drop Ship side, it's all been referral based. I'm super grateful for that. I think that the business has grown really organically through that. I threw up a website, which probably I need to look at, refresh at this point. I haven't looked at it in a while, but most of it really has just been word of mouth. I think that's one of the really cool things about-- especially about the Denver and Colorado entrepreneurial community, it's just so connected. I think that it's been really great to be a part of that and inspired by and learning from all of these other businesses, but also connecting with them and hopefully, helping them grow their business as well as them helping me grow mine.

[00:10:06] Andrew: Right. You just have a warehouse full of boxes, not only your Ship Sunshine boxes, but then, for instance, in the case of Fluff Trough and Deborah's project, that's a whole business unit within another business, right?

[00:10:22] Anna: There's a lot of stuff here, for sure, a lot of different kinds of stuff. [chuckles]

[00:10:27] Andrew: That's cool. They're just so simpatico, which I think is fantastic. You and Deborah, you also you were saying before we started rolling tape was that you all have a-- what did you call it, a baby company?

[00:10:43] Anna: I call it a business baby. [chuckles]

[00:10:45] Andrew: Business baby, sorry, not a company baby, a business baby. What is your business baby?

[00:10:50] Anna: It is a company baby.

[00:10:51] Andrew: It is the company baby. What is the business baby that you all have launched together?

[00:10:57] Anna: Deborah has Fluff Trough dog bowls and I have Ship Sunshine gift boxes. We decided to launch Pugly Gifts, which is a company that is all focused on gifts for our four-legged friends. It's so funny. I would say this in front of Deborah's face, and apparently, whoever listens to this, Deborah is the perfect combination of just delightful and weird. She has been the genius mastermind behind this rainbow pooping pug.

[00:11:32] Andrew: Unbelievable.

[00:11:32] Anna: It's literally what it sounds like, right?

[00:11:35] Andrew: It is.

[00:11:35] Anna: She's been 3D printing those from her home. We've created a couple of themed gift boxes around rainbow pooping pugs and pug corns, and we have this new product, which is so great. It's literally called the puggerfly. You open a box and all of these little butterfly, pug butterflies fly out at you.

[00:12:03] Andrew: Oh, I got to see that. There it is. I didn't know what that was at first. I'm captivated. It's an Etsy store. It's Pugly Gifts on Etsy, but there's this pooping dog figurine, which is absurd. There's a box with these exploding surprise dog butterflies. This is weird. This is out there.

[00:12:21] Anna: It is.

[00:12:22] Andrew: In the best way.

[00:12:23] Anna: It is so much fun. I know. She's just so brilliant with finding this niche market because we have some more generic dog gifts and we're certainly expanding that. We thought we'd start what we know and love. It's just so funny that she's found her people. Her dog Pork Chop, who is just the sweetest. She's a cute little pug. She's found this community of pug lovers, and they just revel over these dogs. It makes me so happy. When I go on my Instagram feed and I see all these pug faces and dog faces, it's so much fun. It's too fun.

[00:13:05] Andrew: It is too fun. I met Pork Chop. I rarely get a chance to go to a customer's house and interview them. She was in Longmont. It was a nice day like today, fall day. I was like, "I got to get out of here." I went over there. I was just really captivated. It was fun to meet a dog who is the customer actually, which is rare. That's a third thing. You're becoming quite a polymath of entrepreneurship. Across these different platforms, what have you learned? Like you said, you left the corporate world behind. Now, you're starting a business, which requires that muscle memory. What kind of things did you wish you'd known now when you're starting out in this?

[00:13:52] Anna: At this point, gosh, there's so many things, so many directions I could take this. I think in the beginning, I was so anxious and worried I was going to do things wrong, but I just didn't do anything. I didn't move forward. Now, I think I've overcorrected. I'm like, "Why wouldn't I start this business? Deborah, why wouldn't we start a business together?" I do think that there is something, especially with entrepreneurs. At least, for me, it's been so easy to get into my own head and analysis paralysis, because you're wearing a CEO hat, you're wearing a marketing hat, you're wearing a finance hat with all of these different things.

I think that the biggest thing for me in the beginning, was really just to start. For me, if I made a mistake, I would make a calculated one, but then I'd learn from it, or if I didn't do anything, then it's just so much opportunity cost that I've wasted time and energy spinning these things around. I would say for anybody starting out, it's just to go for it in a reasonable fashion, but definitely just get started. At this point, I think it's becoming more and more clear to me, I just need to find the right people and surround myself with them. I've been so fortunate with the people that I've worked with so far.

You can't do everything. Even the things you could do, it doesn't mean that you should do them. Maybe you can't do them well, or they're super draining to you or whatever. It's been a scary, almost investment into buying some of my time back by hiring people to help with the things that I don't know how to do, or I don't do well.

[00:15:33] Andrew: Right. I think from packing boxes to social media, it's a wide range, of course, of needs. We're a shipping-based business ourselves, but we have to market. We have to do product development website, all that stuff. Ship Sunshine's maybe hit its stride a little bit. I've purchased from your website. It can work, right? It scratches that itch when you're like, "This person is having a tough time. We want to just put it out there that we're thinking of them." Where do these two-- They're so different. Where is Ship Sunshine headed, do you think?

[00:16:14] Anna: It's interesting to track the evolution of it. In the beginning, of course, it was just all my family and friends purchasing gift boxes, and then the word slowly spread from there. At this point, we've really been focused on a lot of corporate gifting, people who are trying to purchase gifts for their team as employee appreciation or their clients as client appreciation, of course, and then we're doing more prospecting, which I find really interesting. It's like a delightful gift box with a personal touch, and then, of course, a gift message or an ask or a thank you for whatever it might be.

I think that shift, for me, Ship Sunshine, I'm always going to want to focus on people, individuals, and so forth. I've really been looking at introducing some new options or inventory that fits the world of people looking to buy gifts for their team and so forth.

[00:17:17] Andrew: Right, because this is like you have a whole bucket for corporate, which is the custom box is great, because then you could be like, "We want to give them our own koozie because it's our company. We want to give them-- we're a very brand-centric company because of what we do." I'm looking on the page. It's just very much-- Maybe they had a baby, right? Maybe they bought a house, maybe they've been working at home for seven months, and everyone really needs a pick me up and it costs them 30 bucks a box.

It goes a long way to make employees happy in this day and age. That's a nice pivot, too, because other than just pure SEO, how do you get in front of people? You got to get the box, too, right? Whatever you can do. [crosstalk]

[00:18:02] Anna: I probably need to refresh this metric since things have been a little bit crazy the last several months. A period of time, I really consistently noticed that if somebody sent a gift box, if we sent it out to them, about 30% of the time, that person would say like, "Oh, I just received this gift box in the mail, and I thought you would like to place an order as well." A huge part for me is, of course, sending gift boxes at people, hopefully, they enjoy the experience and it makes them think of somebody that they want to send Sunshine forward it to.

[00:18:35] Andrew: Interesting, the pure referral business. You said metrics, that just raised a flag for me. How do you measure success in what you all are doing? There's the busy metric of like, "Oh, we shipped 1,000 boxes," whatever, day or week, whatever your goal is. What does it look like to track your business because so much is outbound, right?

[00:19:04] Anna: I think that's a great question, a fair point, and something that I am probably so in the weeds right now, that I have to get some perspective on it. I'd love to take just a step back in a 10,000-foot view of the business. I'll say little things that we've celebrated when we hit new volume benchmarks and stuff. We actually did an order for Nickelodeon and were freaking out. All of us celebrated here because they're just so excited about brands that we've heard of. In terms of metrics, and I have to be careful who I have listening to this because I'm just going to get yelled at by so many people.

[crosstalk]

[00:19:50] Andrew: You have to give away the farm. We're just data nerds. We're data nerds at StickerGiant. We run open-book finance and traction. I just got off my weekly meeting with the team. I'm in a numbers space, we report every week. Sometimes it's just purely in the podcast, how many people are listening. It's a busy metric and very little you can do to move that number. What kind of, I guess the more discreet question is like you wake up every day going, “We have to hit this number or whatever for us to keep going.” Is it just boxes or, you know what I mean? Or what does that look like?

[00:20:31] Anna: I think the things that I have tracked and should track better would certainly be the number of boxes and the average order size, I think with a lot of upsells that we've added we just recently added options. I think you saw them to customize the outside of the gift box. You are my sunshine and you can put a name or happy birthday and have a name or happy holidays. For little things like that we've tried to leverage cross-selling on our site as much as we can to say like, “Oh, would you also like to add this personal touch?”

The other thing is, that we've been looking at a lot is stuff that we're custom-printing. A little bit of an overlap between Ship Sunshine and Drop Ship Like It's Hot is we've invested in a lot of printing equipment so we can make t-shirts and mugs, and some stuff like that. That part has been interesting because we've been getting more requests and orders specifically just for custom printing versus for something that's getting put into our gift box.

That's definitely a metric that I'm keeping my eye on to see what percentage of the business that it falls into.

[00:21:44] Andrew: Because we're custom printer ourselves and we had had a time where StickerGiant just started as a retail business. We sold-- do you want the Spider-Man sticker, you could buy it for a couple of dollars. That was 2002 or something, long time ago. That's interesting to hear you say, because like I'm on the custom there's so many you pick like is it food or is it home or is it happy, or whatever, and then you are able to even personalize it further with all these add-ons, which is probably pretty nice for you.

Now you're becoming a printer though. Did you imagine that like it wanted to be this boxing and now you're doing all this custom because that's a heavy investment in equipment, right?

[00:22:21] Anna: It is. It's really a heavy investment just in learning. I've learned everything the hard way. With sublimation, for example, which is just a printing technique you have to get the right time temperature pressure on each thing that you're printing on. There are a lot of things I don't do. I'm looking at your StickerGiant hat, wondering if you guys do hats for people because I might need to reach out to you.

[00:22:42] Andrew: We don't, that's Johnny Battle, which is a front range company and they were on the podcast a few years back. They were really interested in our traction program and they're like, “We want to start traction. Can we meet you?” I was like, “Of course, let's talk.” Then they kept ordering stickers. That’s my Johnny Battle hat.

[00:23:01] Anna: Love it. Well, I'm sure I'll find somebody for that or I'll have you connect me with him, but I do think that there's certain things that we do and certain things that we just partner with other people for. You guys do such a great job on stickers and stuff. I would never get into that world. That's hard. It's something that we would much rather partner with you guys on, but for mugs and for some of the things that go in our gift boxes, especially, it's just so nice to have control to be able to do those in house or even just to try one if we want to do like a prototype instead of having to order a minimum of a hundred or 500 of them.

Ship Sunshine Quote

[00:23:40] Andrew: Then they just sit there they break in shipment which sucks. We've covered a little bit of ground. That's cool that you're heading-- the custom sounds like a nice avenue for Ship Sunshine. Back to Drop Ship Like It's Hot, there what's the question on where that goes other than adding more brands and just trying to help out more people. What does Ship Sunshine look like in a couple of years?

[00:24:05] Anna: For Drop Ship, I think the--

[00:24:08] Andrew: I'm sorry. What does Drop Ship look like in a couple of years?

[00:24:10] Anna: No, no, that's okay. I think I'm still defining that. What I'm finding is I started out as a boutique fulfillment service. We're very high touch. We specialize in creating delightful unboxing experiences. Ship Sunshine, all of our packaging is eco-friendly. What I'm finding more and more is this pull towards people who are like, “That's cool. I like that. We just want you to throw this in a poly mailer bag and get it out the door.”

I'm trying to figure out where those two meet, because of course, we want to be able to work with high volume clients and accommodate any of those needs. I also want to stay true to the fact that I love working with startups. We have partners with a couple of bigger fulfillment centers in the area that send small clients our way because it's just too low volume or too high touch for them. Then, we joke all the time our goal is to help grow them and then send them back to them.

[00:25:16] Andrew: That's a cool little feedback circle.

[00:25:18] Anna: A different world

[00:25:20] Andrew: Yes, because everyone asks us to start out like Fluff Trough, they're shipping a few units, and now before you know it, she's like, “I got four different models and I could never store all that stuff in my house to keep up with demand.” That's very cool. It seems goodness gracious, you've got to really like home run brands that are still like so much opportunity though for where you're trying to go with them which is very nice. We do appreciate that you're using the stickers. How do you use the stickers and labels in the process? Where do they fit?

[00:25:59] Anna: For Ship Sunshine, a lot of our gift boxes, we seal. We'll either do a branded Ship Sunshine sticker or if it's a corporate order, for example, we'll do like a specific logo or even we have some that just have like hearts on them or different sayings, like, love you, thank you, something like that. For Pugly Gifts, it's just again so much fun. We have--

[00:26:26] Andrew: That's on the card.

[00:26:28] Anna: I know.

[00:26:28] Andrew: That's so ludicrous. Sorry, folks you can't even see it, I used to see a lot of stickers when I'd go to the factory and there's a unicorn with the dog. I was like I get stopped in my tracks. I'm like what is this? Then I have to follow the story. That's what literally we're talking about today. Anyway, you were saying Pugly Gifts is this like--

[00:26:48] Anna: I love it. Again, part of our whole thing is just to make people smile. When you open our gift boxes for certain orders there's one that either says, “You’re pugtastic,” a play on fantastic. Or we have one that says, “You’re pugtastic,” again. that's on the back of the box. Then we have like paw print tissue paper, and then we make everything snug as a bug with like crinkle cut and stuff like that. We're finding more and more creative ways just to add little sprinkles of delight. I think adding stickers either to the packaging or to as upsells or thank you gifts inside the gift boxes has just been great.

[00:27:34] Andrew: Nice. That's awesome. We've talked a little bit about your lessons learned and where you want to head. Is there anything else for our listeners between these two pretty rad brands Ship Sunshine and Drop Ship Like It's Hot, what could we know about them that you'd want us to take away?

[00:27:56] Anna: I think the biggest part right now is just that we're certainly trying to build a business and continue to grow in really challenging times, but we're also trying to do a little bit more and go above and beyond in ways that we can serve our communities. For Ship Sunshine, I've filed to become a benefit corp. That's definitely pending sale. I actually just re picked up that process last week. That's something that a third party certification of values based or benefit based corporation. For Drop Ship Like It's Hot, again, I'm still more so defining what I want that company to look like since it just

[00:28:45] Andrew: It seems like in COVID the Drop Ship is-- with COVID, the shipping ecommerce thing seems like no ceiling with all these people who are trying to come up with stuff.

[00:29:00] Anna: It's been wild. On the flip side, it almost creates a problem with supply chain. We have three different suppliers we get certain boxes or eco-friendly packaging tape, or whatever, because there's been such a run on this stuff. It's an interesting problem in that sense, but you're right. Definitely a rise of purchasing things online, because people want to social distance and stay at home.

[00:29:29] Andrew: COVID did interrupt potentially whatever, everyone started 2020 like, okay, here's what I'm going to do. Then April kicks and it's like, okay, what are we going to do? How did you have to adjust or pivot through that? Again, I feel like you're moderately insulated in the sense that you're helping that problem for people who need to get their stuff to people.

[00:29:56] Anna: I think the two biggest challenges really have been figuring out ways to make sure that the team is safe and spread, out and that we're able to continue operating.

One of the cool things about the space that we're in is it's not meant to be a traditional warehouse. There's a warehouse portion in the back, but we have a pretty big office space and we have 11 different rooms. We are actually able to physically social distance, which I feel very fortunate about. We're all wearing masks, of course, for this podcast. [laughs] The idea we're spread out is really great. The second biggest challenge really has been supply chain.

Like I said, a lot of our local soap-makers, for example, in the beginning, were like, "We don't have any soap supplies. That's not happening." There was a run on tape. Of all of the things that you would think would be of an infinite supply of. We use biodegradable tape, but it's one of those things where I'm like, "How can I not get tape?"

[00:31:05] Andrew: Biodegradable tape?

[00:31:06] Anna: It's just trying to pivot as much as you can.

[00:31:09] Andrew: With those 11 people, especially on the Drop Ship side, are they account managers? You know what I mean? Do they know I've got to get these people's things out or do they watch one specific set of orders come through like with Fluff Trough again? Do you know what I mean? How does that function for your team?

[00:31:27] Anna: Sorry, we have 11 rooms, little spaces, not necessarily somebody in each of those. I basically have some people that are specific to accounts and then some that are, including myself, which are floaters. We just fill in depending. [crosstalk]

[00:31:44] Andrew: You literally are the generalist.

[00:31:45] Anna: Totally.

[00:31:47] Andrew: You handle everything. That's the blessing and the curse of a founder to start.

[00:31:53] Anna: That's a good way to put it.

Ship Sunshine Product Photo

 

[00:31:56] Andrew: I'm not a founder, but maybe I will be someday. Folks, everyone listening, hopefully someday I start my own business. I can interview myself. No. I love sharing stories like yours, Anna, and I really appreciate how you're solving two different problems with two different brands or, I guess, you have a third one. You're solving an unneeded problem. People needed more Pug Life gear. Pug Life, that's your next one, but I'm sure you already thought of that.

Anyway, thank you for sharing all this stuff. The websites are shipsunshine.com, and then it's Drop Ship Like It's Hot. It seems like that's where you are pretty much all over social. I presume you want people to check-in and to hang out and all that stuff.

[00:32:42] Anna: Yes, and if there's anything I can help with too, feel free to reach out to me on any of those channels. I'd love to hear other people's stories and see if I can help in any way too.

[00:32:52] Andrew: Nice, Anna. Thank you so much. Really, just we're rooting for you. We're rooting for all of our customers. That's what we do, but it's also nice to hear how you're coming together will all this stuff because it is-- In these uncertain times, we're all just trying to elevate one another. Best of luck with that.

Folks, if you're out there and you have somebody, that special someone, maybe there's not even that special, maybe you want them to be special, you will go ahead and you will go to Ship Sunshine. You're going to go on the dropdown, the gift boxes. You're going to maybe send a thank you. Maybe you're just going to send some sunshine. Maybe it's a housewarming gift. Who cares? Head to Ship Sunshine and make a box for them. We say on the show, Anna, every sticker has a story, but it sounds like this one is sealing a box and bringing somebody some joy.

[00:33:45] Anna: I love it. I think it's so wonderful that you guys do this and are so supportive of your partners and clients too. I think this is unheard of and a really cool opportunity, so I appreciate you letting me share my story here.

[00:33:59] Andrew: Nice. Right on. Thank you everybody for checking in and please check out Ship Sunshine. In the holiday times, you're looking for that special something for that someone. You never know, you might be able to customize something pretty cool. Thanks everyone for checking in. Once again, I'm Andrew. We'll see you in a couple weeks. We always say every sticker has a story. What's yours?

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