10 Creative Ways Retailers Can Use Stickers and Labels to Boost Holiday Sales

December 11, 2024
10 Creative Ways Retailers Can Use Stickers and Labels to Boost Holiday Sales

The holiday season is a golden opportunity for retailers to get creative with branding and customer engagement. From product labels to festive custom stickers and labels, StickerGiant offers endless possibilities to capture holiday shoppers' attention and make your brand unforgettable. Here are ten ways to use stickers and labels to make your brand stand out this season. The holiday season is a golden opportunity for retailers to get creative with branding and customer engagement. From product labels to festive giveaways, custom stickers and labels from StickerGiant offer endless possibilities to capture holiday shoppers' attention and make your brand unforgettable. Here are ten ways to use stickers and labels to make your brand stand out this season.

1. Limited-Edition Designs That Spark Joy 

Nothing sparks excitement like a special, limited-time design. Seasonal stickers as exclusive holiday products or packaging create a sense of scarcity and urgency. Limited editions feel special, making shoppers more likely to buy—and to talk about it! Especially if you create a Glitter Sticker!  

2. Branded Gift Wrapping: Seal Every Gift with a Little Joy 

Offering gift wrapping? Add a small branded label as the final flourish. It’s a subtle but powerful way to transform every wrapped gift into a mini billboard that travels from your store to holiday celebrations.  

3. Give Your Products a Holiday Glow-Up 

Festive product packaging is a simple way to signal that something is special. Incorporate holiday colors, icons, or glittery finishes into your product labels to catch the eye and tap into that warm, cozy holiday spirit. 

4. Share the Cheer with Customer Appreciation Stickers 

A small sticker can deliver a big impact. Slip a “Thank You” or “Happy Holidays” sticker into every order as a token of appreciation. You can even include a promo code for their next purchase as a little surprise inside—a thoughtful touch that drives repeat business. 

5. Make Sticker Sheets Part of the Gift 

Sticker sheets are an instant crowd-pleaser. Create sheets with festive icons, seasonal sayings, or brand-inspired designs that customers can use to personalize gifts, decorate packages, or share with friends. It’s an easy way to get your brand into more hands. 

6. Reward Loyalty with Collectible Holiday Stickers 

Sticker sheets are an instant crowd-pleaser. Create sheets with festive icons, seasonal sayings, or brand-inspired designs that customers can use to personalize gifts, decorate packages, or share with friends. It’s an easy way to get your brand into more hands. 

7. Add a Personal Touch with Custom Gift Tags 

Gift tag stickers make holiday wrapping easier—and more memorable. Create sheets with your logo and fun holiday phrases that customers can use on their presents. Each tag adds a personal touch while extending your brand’s presence. Choose matte lamination for writability!  

8. Turn Sticker Packs into Stocking Stuffers 

Create custom sticker packs with branded header cards for a fun, giftable touch. They make easy add-ons for your holiday product mix—perfect as stocking stuffers, small gifts, or in-store impulse buys. Each pack feels like a complete product while keeping your brand front and center. 

9. Collaborate with Local Artists for One-of-a-Kind Designs 

Partnering with local artists who align with your brand values can result in unforgettable designs that double as engaging social content. Share the story behind the artist and the sticker on your social channels to create deeper engagement and encourage customers to collect the designs. 

10. Deliver Holiday Magic with a Festive Unboxing Experience

For online shoppers, unboxing at home is the new storefront. Holiday stickers on boxes, neatly folded tissue paper, or envelopes make every delivery feel like a gift—an experience customers will remember (and often share). 

Bring Holiday Cheer to Every Touchpoint 

Stickers and labels are more than decorations—they’re strategic tools to surprise, delight, and inspire your customers during the busiest season of the year. Whether it’s a sparkling label on a product, a collectible sticker sheet, or a thoughtful thank-you tucked into a package, these small details make your brand feel personal and festive. 

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