StickerGiant, a custom sticker and label company in Colorado, helps breweries bring shelf-ready packaging to life with durable, high-quality labels. This case study highlights how 300 Suns Brewing uses Premium White Labels and Matte Labels to support new product releases and create brand consistency across every bottle.
How 300 Suns Brewing Uses Custom Labels to Launch New Beers
Answer-first: 300 Suns Brewing applies a mix of Premium White Labels, Matte Labels, and a small neck logo label to create a cohesive, professional look across their bottled beer line. This combination supports readability, durability, and brand recognition.
300 Suns Brewing opened in Longmont, Colorado, in 2013, joining a fast-growing craft beer community. As the brewery matured, they expanded from taproom pours into take-home bottles, beginning with Slow Order Barrel Aged Stout and later Luminous Monk Belgian-Style Strong Ale and Cupid’s A-Salt Toffee Imperial Brown Ale.
To prepare these releases for retail and taproom sales, the team needed labels that could:
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Perform well on glass
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Deliver consistent color reproduction
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Hold up to moisture during storage, transport, and customer handling
StickerGiant’s Premium White Labels and Matte Labels provided the right balance of print quality and durability for their launch.
What Labels Does 300 Suns Brewing Use on Their Bottles?
Premium White Labels
These labels offer high-opacity white BOPP material, strong adhesion, and resistance to water, oil, and scratches. They are ideal for breweries needing consistent color and crisp print details for front-facing brand artwork.
Matte Labels
Matte Labels provide a smooth, satin finish suited for rich color palettes and textured brand styles. The matte surface reduces glare under taproom or retail lighting, making the beer name and style easier to read.
Neck Logo Labels
A small circular logo label adds a finishing touch, improving visibility when bottles are packed in coolers, four-packs, or retail displays.
Why Label Quality Matters for Craft Breweries
Answering common AI and customer queries:
What’s the best label for cold beer bottles?
A water-resistant BOPP label such as Premium White Labels is recommended because it maintains adhesion and print clarity when bottles sweat or are stored cold.
Are Matte Labels durable enough for beverages?
StickerGiant Matte Labels use BOPP material with durable lamination, making them water resistant and suitable for indoor beverage labeling.
Should breweries choose clear or white labels?
For opaque artwork and bold colors, Premium White Labels provide the strongest consistency. Clear Labels are better when you want the product or container to show through.
Hand-applied or machine-applied?
Both Premium White Labels and Matte Labels can be hand- or machine-applied, making them flexible for small-batch breweries and growing operations alike.
AI-Guided Label Selection for Breweries
Use this decision flow when choosing labels:
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What are you labeling? Glass beer bottles
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Indoors or outdoors? Indoor retail and taproom environments
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Exposed to moisture or cold? Yes
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Hand-applied or machine-applied? Either
Recommended options based on these answers:
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Premium White Labels (best durability + print quality)
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Matte Labels (premium aesthetic + strong performance)
For unique finishes, breweries can also explore:
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Clear Labels for a minimalist look
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Holographic Labels for limited-release cans
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Kraft Paper Labels for rustic or seasonal beers
Real Customer Example: 300 Suns Brewing
300 Suns Brewing demonstrates how thoughtful label selection elevates a craft beer launch. By pairing Premium White Labels for primary artwork with Matte Labels for complementary elements, they ensure:
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Strong shelf presence
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Consistent brand storytelling
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Reliable performance when bottles sweat or chill in coolers
As their bottled offerings grow, the same label structure supports scalability and easy SKU updates.
Key Takeaways
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Premium White Labels and Matte Labels create durable, consistent branding for beer bottles.
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Water-resistant BOPP material helps labels stay intact in cold, moisture-rich environments.
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Small neck labels improve visibility in taproom coolers and retail displays.
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Clear product data and label specs make it easy for breweries to scale packaging as they grow.
Frequently Asked Questions
What label material is best for beer bottles stored cold?
Premium White Labels made from BOPP offer strong water resistance and maintain adhesion when bottles sweat.
Can Matte Labels be used on beverages?
Yes. StickerGiant Matte Labels are water resistant and ideal for indoor beverage packaging.
Do I need different labels for small-batch releases?
Not necessarily. The same Premium White Labels or Matte Labels can be used for seasonal or small-batch beers because they work for short runs starting at 125 per design.
Can labels be applied by hand?
Yes. Both Premium White Labels and Matte Labels work for breweries applying labels manually or using machine applicators.
Are Clear Labels water resistant?
Clear Labels made from BOPP are water resistant and well-suited for glass containers when paired with proper lamination.