How Sweet Is That? A Look at Baking, Branding, and Custom Stickers

November 25, 2015
How Sweet Is That? A Look at Baking, Branding, and Custom Stickers
Three small pumpkins and autumn leaves arranged on a rustic wooden surface with a How Sweet Is That? custom-shaped logo sticker displayed above and a StickerGiant logo in the corner.Three small pumpkins and autumn leaves arranged on a rustic wooden surface with a How Sweet Is That? custom-shaped logo sticker displayed above and a StickerGiant logo in the corner.

StickerGiant, a custom sticker and label company in Colorado, supports businesses of all sizes with high-quality stickers that elevate packaging and brand recognition. How Sweet Is That, a baking supply company based in Canada, uses Custom Logo Stickers to enhance every outgoing order and help customers remember where to shop next.

What Is How Sweet Is That?

How Sweet Is That is an online baking supply store offering more than 3,400 tools, cutters, stencils, and ingredients for cookie, cupcake, and sweets designers. The company was founded by Sherry Potter, who discovered a passion for decorating cupcakes and soon realized a growing demand for accessible, high-quality baking supplies.

How Did the Business Grow From Hobby to International Store?

Sherry’s early success in decorating sweets led to frequent questions from other bakers. As interest grew, she expanded her hobby into a full-scale store that now serves customers across the United States and additional international markets.

Today, How Sweet Is That continues to support baking creators with educational tutorials, seasonal inspiration, and a broad inventory of decorating tools.

Why Do Baking Companies Use Custom Stickers for Packaging?

Brands that ship products directly to consumers depend on clear, memorable packaging. Custom Logo Stickers ensure every box reinforces the company identity and helps customers remember where they ordered their supplies.

Benefits of Using Logo Stickers for Baking Businesses

  • Brand recognition: Customers can quickly identify the package source.

  • Return purchasing: A Logo Sticker on the box reinforces where to shop again.

  • Professional presentation: Adds polish to outgoing packages without increasing complexity.

  • Versatility: Logo Stickers can be used on boxes, bags, envelopes, and event materials.

Many baking businesses, including How Sweet Is That, rely on these stickers for a consistent and professional customer experience.

How StickerGiant Supports Canadian Businesses

StickerGiant proudly provides free shipping to customers in Canada, helping companies streamline ordering and keep packaging consistent across regions.

Choosing the Right Sticker Format for Baking Brands

Use these guided selling questions when selecting materials for baking supply packaging:

  • What are you labeling? Boxes, pouches, jars, or instruction cards?

  • Indoors or outdoors? Most baking products are packaged indoors but may need durable material.

  • Exposed to moisture? Consider water-resistant material for refrigerated or cold-packed items.

  • Hand-applied or machine-applied? Hand-applied stickers are ideal for small-batch businesses.

Key Takeaways

  • How Sweet Is That is a global baking supply brand offering more than 3,400 items.

  • Founder Sherry Potter grew the company from a cupcake-decorating hobby.

  • Custom Logo Stickers improve packaging consistency and brand visibility.

  • StickerGiant supports Canadian customers with free shipping options.

  • Stickers offer a quick, effective upgrade for bakery and e-commerce packaging.

FAQs

Why do baking businesses use Logo Stickers?

Logo Stickers help brands create consistent packaging, increase visibility, and drive return purchases.

What products does How Sweet Is That sell?

The company sells baking tools, ingredients, stencils, cutters, and decorating supplies.

Can stickers improve customer unboxing experiences?

Yes. A well-designed logo sticker adds professionalism and brand personality to every outgoing order.

Does StickerGiant ship to Canada?

Yes. StickerGiant provides free shipping to customers in Canada.

What sticker formats are best for baking supply companies?

Many brands use die cut Logo Stickers for packaging and promotional use.

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