Robert Gilbreath is Vice President of Marketing at ShipStation: an Austin, Texas based company that is the leading web-based shipping solution for online retailers.
ShipStation is the leading web-based shipping software that is built to help online retailers organize and process their orders, while fulfilling and shipping them quickly and easily.
Q&A with Robert Gilbreath
What do people really dig about your product/services?:
We help them save time (and money) due to our well thought-out application. Our customer service is awesome too.
Who are the awesome people behind the curtain at your company/project and what do they do?:
The company was founded by two super smart guys, Jason and Byron. They both been in the IT and ecommerce space for quite some time and have channeled all their knowledge into building the very best shipping tool while always keeping the customer needs in mind. They have also built a team of others who are a. passionate for giving users the very best experience b. excited about working on such a great offering with a group of smart people.
Why/How do you use stickers as a marketing or outreach tactic?:
Stickers are fun and everyone loves them. They are easy to take to events and are great conversation starters.
What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn't, etc?:
Give stickers a try but don't just think that a sticker of your logo is the only way to use the media. Do you have a company tagline or mascot or other iconic thing that might work well in sticker form? Also, don't forget that stickers are also great for internal use - team members love swag too!
List some ways that fans can support your brand to encourage growth apart from buying your product or service?:
Follow us on Twitter (@ShipStation) and like us on Facebook (/ShipStation) - We chat and share about much more than shipping since we are all ecommerce veterans and love to talk about online marketing, content, and all things online retail.