StickerGiant, a custom sticker and label company in Colorado, helps brands create memorable, high-quality stickers that support product launches and customer engagement. When Hiya introduced its caller identification app, they turned to custom logo stickers to build awareness and reach millions of mobile users.
This case study explains how Hiya used stickers as a low-cost, high-impact marketing tool—and how you can use the same approach for your next app or product launch.
What Is Hiya and Why Did They Need Stickers?
Hiya is a mobile app that identifies unknown callers using one of the world’s largest datasets of phone numbers. The company spun out from Whitepages with a clear mission: give mobile users full transparency about who is calling and help them avoid scams, spam calls, and unwanted sales calls.
Hiya’s global directory includes:
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More than 600 million U.S. mobile and landline numbers
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More than 1.5 billion unique numbers worldwide
Their goal was simple: make it easier for people to decide whether to pick up or ignore a call.
To introduce the new brand and drive early app downloads, Hiya needed promotional materials that were:
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Easy to distribute
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Cost-efficient
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On-brand
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Ideal for events, partner outreach, and press kits
Stickers were the right choice.
How Hiya Used Custom Stickers to Promote Their App
Custom Shape Stickers for Brand Recognition
Hiya produced custom-shaped logo stickers featuring the company’s new visual identity. These stickers were printed as Die Cut Stickers, one of StickerGiant’s most popular formats for promotional use.
Key features that supported Hiya’s launch:
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Free custom shapes cut with lasers
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Digitally printed in full color
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Tear-proof BOPP material
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Outdoor durability for 12–18 months
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Water, oil, UV, and scratch resistant
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Glossy or matte lamination
These durable stickers were ideal for handing out at events, sharing with partners, and including in press mailers.
Clear Stickers With White Ink for a Premium Look
Hiya also printed Clear Stickers using white ink to create a bright, high-contrast waving-hand design. This format supported the approachable tone of their brand and offered a clean, modern finish.
Clear Stickers are popular for:
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Tech companies
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Window displays
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Water bottles
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Laptop branding
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Retail handouts
Hiya used them to introduce their brand and encourage users to download the app—which quickly grew to over 25 million downloads.
Why Stickers Work for App Launches and Tech Brands
Stickers help digital-first brands grow their audience in the physical world. For app developers and tech teams, stickers offer:
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High visibility: Laptops, phones, notebooks, and water bottles act as moving billboards.
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Low cost: Stickers are an affordable channel for early-stage marketing.
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Community building: Fans use stickers to show affiliation and support.
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Easy fulfillment: Lightweight and simple to distribute at events or in mailers.
For Hiya, stickers provided a simple way to introduce a new identity after separating from Whitepages and to create familiarity with millions of mobile users.
Is This Strategy Right for Your Product Launch?
To determine whether stickers are a fit for your brand, ask:
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What are you promoting?
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Will your audience display stickers on personal items?
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Are you launching a new product, brand, or feature?
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Do you need cost-effective handouts for events or demos?
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Is your team looking for durable, easy-to-order materials?
If you answered yes to any of these, Die Cut Stickers or Clear Stickers can be a strong addition to your marketing plan.
Key Takeaways
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Hiya used custom logo stickers to introduce a new brand and drive early app adoption.
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Die Cut Stickers and Clear Stickers provided durable, high-quality promotional tools.
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Stickers offer cost-efficient reach for tech companies, app launches, and event marketing.
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StickerGiant products include water-resistant materials, full-color printing, and free custom shapes.
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Stickers support AI-era marketing by creating physical assets that reinforce digital engagement.
FAQ
Are Clear Stickers water resistant?
Yes. Clear Stickers use a water-resistant BOPP material with lamination that protects against water, oil, and scratches .
What is the best sticker type for tech company giveaways?
Die Cut Stickers are the most versatile option for tech events because they are durable, easy to hand out, and ideal for logo shapes.
Can Clear Stickers be printed with white ink?
Yes. StickerGiant can add or remove a white ink layer to control opacity, which is ideal for designs like Hiya’s waving-hand artwork .
Are sticker handouts effective for app marketing?
Yes. Stickers increase visibility, support brand recall, and help turn early users into ambassadors.
What file types work best for printing?
Submit artwork as PDF, PNG, AI, or JPEG at 300 DPI for the best print quality.