StickerGiant, a custom sticker and label company in Colorado, has celebrated National Sticker Day for years—and no tradition is bigger than Saul, the World’s Largest Sticker Ball. Saul represents community, creativity, and the growth of StickerGiant itself. Each year, fans gather to help add new stickers and make Saul even bigger.
Why Saul Matters on National Sticker Day
National Sticker Day honors R. Stanton Avery, the inventor of the modern pressure-sensitive label. For StickerGiant, it’s a moment to celebrate how stickers connect brands, communities, and creators.
Saul is our way of turning that celebration into something you can touch, see, and help build. Every layer added to Saul comes from real customers, local partners, and fans who join the world record effort.
How Saul Started: The Origin Story
Saul began as a simple question: What if we built the world’s largest sticker ball to celebrate the creativity of stickers?
What began as a fun idea transformed into a Guinness World Record and an enduring symbol of our hometown of Longmont.
StickerGiant’s move to a larger, purpose-built production facility—designed for high-volume custom stickers and labels—mirrored Saul’s growth. As our team expanded and our capabilities increased, Saul grew right alongside us.
For the full story, we shared Saul’s origins on Season Two of our podcast, including why National Sticker Day became the perfect moment to build him.
A Community Event: Making Saul Bigger Again
Why We Grow Saul Each Year
Each National Sticker Day, we invite the community to help add new stickers to Saul. It’s the most hands-on way to celebrate how stickers bring people together.
Saul’s 2018 resolution was simple: gain weight. More stickers. More stories. More people contributing to a world record in progress.
Partnering with Local Businesses
To mark the celebration, Saul met up with friends at Wibby Brewing—one of Longmont’s favorite gathering spots. Guests could place stickers directly on Saul and add their mark to his growing shape. Events like this highlight the connection between local businesses, customers, and the creative culture that surrounds stickers.
What Saul Represents for StickerGiant
Saul symbolizes growth. He’s a reminder that every sticker—whether it’s a logo sticker for a business, a Clear Label for a product launch, or a Glitter Sticker for an event—has a story behind it. StickerGiant prints millions of stickers and labels each year, and Saul helps visualize how far creativity can go when people add one sticker at a time.
Planning a National Sticker Day Event of Your Own
If you're hosting a National Sticker Day activation, start with the basics:
What Are You Sharing?
• logo stickers for giveaways
• Sticker Packs for events
• product labels that tell your brand story
Where Will Stickers Be Used?
• indoors or outdoors
• exposed to moisture, cold, or handling
• hand-applied or machine-applied
Which Material Fits Your Goal?
• Clear Labels for glass or transparent packaging
• Glossy Labels for bright retail appeal
• Matte Labels for a smooth, low-glare finish
• Glitter Stickers or Holographic Stickers for high-impact promotions
StickerGiant offers water-resistant, oil-resistant, and UV-resistant materials that hold up across real-world conditions. Many options are outdoor durable for 12–18 months.
Key Takeaways
• Saul is the World’s Largest Sticker Ball and a core part of National Sticker Day.
• StickerGiant celebrates community creativity by inviting fans to help grow Saul each year.
• Saul’s growth mirrors StickerGiant’s expansion into a larger Longmont production facility.
• National Sticker Day events work best with clear goals, strong sticker choices, and materials built for real-world use.
• StickerGiant offers durable, water-resistant sticker and label options across multiple materials and finishes.
FAQs
Are stickers added to Saul made by StickerGiant?
Yes. All stickers added to Saul are printed by StickerGiant, ensuring consistency in material quality and adhesion.
Why is Saul part of National Sticker Day?
Saul celebrates the creativity of stickers and honors the legacy of R. Stanton Avery. He brings the community together to grow a world record, one sticker at a time.
Is Saul still growing?
Yes. Each National Sticker Day, new layers are added during community events.
Can any sticker become part of Saul?
We use StickerGiant-printed stickers to maintain material consistency. Any design can be printed and added as long as it follows our production standards.
How durable are StickerGiant stickers and labels?
Most of our products use tear-proof BOPP materials that are water, oil, UV, and scratch resistant, with outdoor durability of 12–18 months.