College is an Adventure at Sierra Nevada College in Lake Tahoe

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As students return to campuses all across the country, university marketing marketing departments are kicking into high gear with fresh promotions and novel ways to connect with new students on campus. Sticker sheets are just one way to make your message stick.

Since it’s back to school time, it’s a perfect moment to highlight efforts by schools and college across the country as they welcome new students to their campuses.

Sierra Nevada College Tahoe built a sticker sheet that features two peel offs serving as SNC Tahoe Badges. The two peels on the sticker sheet represent day and night over the lake, with each sticker in a different color palette. The rest of the sheet contains the college’s branding and slogans, “College is an Adventure” and “6,224 feet above normal.” Students that attend SNC Tahoe will have a fun sticker to put on their laptops, notebooks, dorm room doors and anywhere else that a circle sticker seems appropriate. The background has outlines of evergreen trees and really gives contrast to the peel offs.

SNC Tahoe is Nevada’s only accredited, private, four-year institution, and with a location high in the Sierras on the shores of legendary Lake Tahoe, it’s 6,224 feet above normal, just like their sticker says. There are over 30 majors from outdoor leadership & sustainability to ski business & ceramics in this liberal arts college that was founded in 1969. The Eagles have won national championships in both men’s and women’s ski and snowboard events. And what a setting for their campus! Lake Tahoe is a 1,645-foot deep freshwater lake nestled high within the Sierra Nevada Mountains on the border between California and Nevada.The campus is on the northeast corner in the town of Incline Village, and it’s no wonder that many students at SNC Tahoe focus on environmental studies.

 

First Ever WordCamp for Publishers Visits Denver for a Weekend of Developing the News Business

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WordCamp for Publishers is a community-organized event bringing together folks who use WordPress to manage publications, big or small. Check out the action live on Twitter at their hashtag

For the Denver edition of their WordCamp for Publishers, the organizing team designed a die cut sticker that mimics the comment icon you see in social media platforms like Facebook and Twitter, where the comment box signifies engagement and interaction. In the news business, red as a color is one of the three primary colors in design, with black and white being the other two. Red often connotes “BREAKING NEWS” that you’ll see on many local news broadcast channels, or the famous CNN red on cable news. But this group of WordPress enthusiasts is concerned with digital publishing, and they are heading to the Mile High City to participate in best practices and collaborate on building open source tools for publishers.

This event is for anyone who actively manages a  publication with WordPress. Educational tracks will focus engineering, product, and editorial. The speakers and attendees will come from national media organizations and smaller publications, and we’ve seen lots of activity already on Twitter where people are traveling from all over to visit the beautiful State of Colorado in the summer. There’s a lot of energy and enthusiasm for this niche because right now the news business is changing rapidly and with digital publishing, more messages are reaching more consumers more of the time. The acceleration of news delivery, from status updates to app alerts means news consumers have many choices, and WordCamp for Publishers seeks to build new connections between the people who are producing the news.

WordPress Enthusiasts in Brighton and Lehigh Valley Share Their Stories with Custom Event Stickers

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When it comes to technology, we’re big aficionados of WordPress, and this weekend we have two versions of our favorite event: WordCamp Lehigh Valley and WordCamp Brighton. These weekend-long gatherings bring together WordPress enthusiasts, the world’s most popular blogging and CMS software. Developers, designers, web professionals, and bloggers will come together for WordPress-related talks, workshops, and networking.

WordCamp Brighton Wapuu Has A Future So Bright He’s Gotta Wear Shades

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Over in Britain, WordCamp Brighton will be held over two days at The Old Market, a performing art and culture space. There will also be a Contribution Day on the 20th August 2017 at Eagle Labs Brighton, sponsored by Barclays. The organizers for WordCamp Brighton ordering up a custom die stickers with the official-unofficial WordCamp mascot Wapuu wearing sunglasses and floating on a cloud with a bright shining sun in the background. Of course Wapuu is clutching his favorite item, the blue WordPress ball. An event sticker like this one is both fun and representative of a brand, in this case WordPress. The designers sure did have a good time with this one, and it’s a solid piece of vector artwork and event branding.

Hard Hat Wapuu and WordPress Gears at WordCamp Lehigh Valley

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In the Lehigh Valley of Bethlehem, Pennsylvania, Wapuu is rocking a hard hat as a nod to the region’s industrial history. This custom sticker sheet has nine different peel offs, with five individual WordPress logos and two WordCamp Lehigh Valley branded event peel offs that feature and iron forge and gears, plus their event hashtag and date. You can always tell when an organizing team is getting into the design theme of their event, as the website reflects all of these graphic elements for a fully integrated experience for attendees.

Bold Beer Logo Stickers Heading to Akron Ale Fest

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The good times will be flowing at Akron Ale Fest this weekend. This unique event serves as a community showcase that features the emerging craft breweries of Akron and the region alongside food trucks, exciting cuisine, and local artwork and great music all in the heart of downtown Akron, Ohio. They went with a die cut circle stickers that reps their event branding in three colors, along with a bold hop logo to stylize the entire look. And since it doesn’t feature a distinct year, it will serve as a perennial reminder of the energy and spirit brought forth by the Akron brewer community.

Check out the list of of beers, food and crafts.

The Beer

There are nineteen different breweries on the list, so there will be a beer that suits just about everyone’s fancy. Here’s the diverse offerings at the Akron Ale Fest.

Mad Cap Brew Company,  Aqueduct Brew, Bird Fish Brew, Thirsty Dog, Lockport Beer, Hiho Brewing Co, Terrestrial Brewing, Ohio Brewing, McArthurs Brewhouse, Magic City Brewing Co, Docks Beer, Butcher and the Brewer, Mucky Duck Brewery, Sibling Revelry Brewing, Hoppin Frog, Canton Beer, Hansa Brewery, Wadsworth Brewing Company, R Shea Brewing

The Food

There will be three food vendors on site: Akron Coffee, Stray Dog Cart, and Deweys Pizza Fairlawn. During a long day of crafting and drinking, it’s always good to stock up on victuals, and these folks will have everyone covered (in grub!).

The Crafts

What makes the Akron Ale Fest more than just a booze-filled get-together of craft beer fans is the addition of a Craft Fest. Big thanks to the The Bom, Champaign Paper, Mrs. Miller Time, The Robot Consortium, Wood Ohio for offering their services to the many people in attendance. Be sure to check out the many fine crafts that will be part of the festival.

With a lineup like this, it’s no wonder that Akron is shining bright as a destination for Ohio.

Sticker Stories Podcast Episode 3: How to Acquire New Customers with Special Guest Bill Flagg

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Welcome to the third episode of Sticker Stories, our podcast. This month’s show is all about acquiring customers and we have Bill Flagg on the show who will talk more about how his companies go about acquiring new customers to fuel growth. Jesse and Hamish also breakdown their “Top of Mind” for the day talking about back to school stickers and how Game of Thrones has inspired us to stop and observe more label designs, especially custom wine labels.

Bill Flagg is passionate about building great, organically grown, built-for-life companies.  The kind of companies that employees love, customers shout from rooftops about, and owners want to grow old with. He co-owns five really cool Colorado-based companies. All are organically grown, cash-flow rich, and have no outside investors. Besides StickerGiant, Bill works with Christian @ SurveyGizmo, Jerome(s) @ SnapEngage, Eric @ PosterBrain, and Dave @ Avid4Adventure. Recently, he co-founded Sovereignty, an organization dedicated to empowering self-funded businesses to manifest their independent long-term destinies.

You can watch or listen below.

Listen on Google Play Musicpodcast on iTunes

Resources for Customer Acquisition Strategies

WordCamp Montreal Presents Custom Event Stickers to Promote Ninth Annual WordPress Gathering

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When it comes to technology, we’re big aficionados of WordPress. So we’re ultra stoked for this weekend and the ninth edition of one of our favorite events: WordCamp Montreal. These weekend-long gatherings bring together WordPress enthusiasts, the world’s most popular blogging and CMS software. Developers, designers, web professionals, and bloggers will come together for WordPress-related talks, workshops, and networking.

They printed up a custom event sticker that highlights themes from their website and make for a perfect carry along parting gift for all attendees. This sticker sheet has two peels, one with Wapuu eating poutine gravy covered fries, a Canadian delicacy in Quebec and throughout the country. If you haven’t tried poutine, you must. Trust us. It’s a standard in greasy spoons in the North East here in America, and throughout Canada. Then there’s this year’s branded sticker with the graphic design from the website they themed and updated for this year. Two designs for the price of one, which is why you can’t beat a sticker sheet for versatility and creativity.

And it’s more than just stickers! Each year WordCamp Montreal offers a wide variety of talks and discussions about and around WordPress. Their speakers are passionate, expert volunteers who love to teach about WordPress and publishing on the web.

For this year’s event, the schedule is organized into three different rooms with concurrent tracks. The goal of the hardworking organizers is to ensure that any WordPress user, whether they are an experienced WordPress developer or a novice blogger, always has at least one talk going on that will be interesting to them. This is why WordCamps are such awesome spaces to learn and grow: anyone can walk away from a WordCamp with lots of new knowledge and ideas for making the most of WordPress.

To learn about the history of WordCamp Montreal (200920102011, 2012, 20132014, 2015, 2016) visit the Montreal WordPress Community website. They’ve been at it for a while, and they know how to throw a great party.