From the culturally rich San Gabriel Valley, Ashley Xie and Hedy Yu blend their Chinese American heritage into every spread and butter at Rooted Fare. Childhood friends and second-generation Chinese Americans, they grew up toggling between two worlds; speaking Mandarin at home and English at school. Their experiences led to the creation of Rooted Fare, where they craft fun, modern Chinese American pantry staples. Their flagship Black Sesame Crunchy Butter, inspired by their favorite childhood dessert sweet tang yuan, is a testament to their innovative spirit. Rooted Fare is more than food—it's a symbol of heritage, unity, and playful creativity, inviting everyone to savor their story.
Embracing Cultural Heritage with Modern Twists
Ashley and Hedy's journey began in the San Gabriel Valley, where they navigated the complexities of dual cultures. At Rooted Fare, they honor their roots while embracing modernity. Their Black Sesame Crunchy Butter is a delightful blend of tradition and innovation, transforming a classic dessert into a spreadable joy. This unique creation was born out of Ashley's experimentation with traditional ingredients and modern textures, embodying the spirit of Rooted Fare.
Celebrating Culture with Custom Stickers
To accompany their unique spreads, Rooted Fare uses Sticker Sheets and Glitter Stickers to delight their customers with a surprise gift-with-purchase. These high-quality stickers not only add a touch of fun to their products but also serve as a medium to share their love for Chinese-American culture with their customers. Explore our Sticker Sheets to see how you can create your own customizable designs.
Sticker Sheets: A Fun and Durable Option
Rooted Fare’s custom Sticker Sheets are a fantastic way to present multiple designs on one page. Each sheet can feature up to 30 die-cut, peelable stickers, printed in full color with your choice of high-quality matte or glossy laminate. These stickers are not only visually appealing but also durable, waterproof, and weatherproof, making them perfect for any product that needs to withstand the elements. Plus, with a fast print turnaround, Rooted Fare can get their custom stickers printed and shipped in just a few business days after proof approval.
Glitter Stickers: Adding Extra Sparkle
For special releases and cultural events, Rooted Fare opts for Glitter Stickers to add a touch of sparkle to their packaging. These stickers combine the rainbow shine of holographic material with glitter, making them the ultimate choice for anyone who loves a bit of extra flair. Printed in full color and laser cut to precise shapes, these stickers come with a glossy UV laminate finish, offering extra protection from the elements. Learn more about our Glitter Stickers and how they can add that perfect touch to your products.
Join the Rooted Fare Journey
Rooted Fare is a celebration of heritage, creativity, and community. Through their innovative products and vibrant custom stickers, Ashley and Hedy invite everyone to be a part of their story. Whether you’re looking to add a unique touch to your own products or simply want to enjoy a taste of modern Chinese-American cuisine, Rooted Fare has something special to offer. Discover the joy of custom stickers and spreads, and let Rooted Fare inspire you to blend tradition with modernity in your own unique way.
Explore the unique benefits of custom Sticker Sheets and Glitter Stickers for your brand today!