Spice Trading Brewing in Arvada, Colorado, has a keyhole-shaped, custom glossy die cut sticker that they've adorned with a truly bold use of color and their iconic brand. The craft beer world is very competitive, and you have to stand out with an eye-catching design, which Spice Trade certainly has with an aesthetic based on culinary ingredients and traditions from around the world.
We were in touch with head brewer Jeff Tyler about their unique logo, and we learned that it's an eagle-like humanoid creature called Garuda that has roots in Hindu & Buddhist mythology. Garuda is commonly found carved outside of temples in India and Nepal and is seen as the protector of the temple, and is also the national emblem of Indonesia. "At Spice Trade, we see Garuda as the Protector of good beer," says Tyler. "Because Spice Trade started off brewing inside the Yak & Yeti Indian restaurant, we wanted to bring a bit of the culture and history from this region of the world to our logo." These beers have won local and national awards including several GABF (Great American Beer Fest) medals, All Colorado Brewfest, Best of Craft Beers (National), Colorado State Fair, and more. Their core beers are the Chai Milk Stout, Jalapeño Lena Pilsner, Himalayan IPA, and Sun Temple IPA, and they have 12 draft lines in Arvada with many beers constantly rotating. You can find their beer on tap at the Yak & Yeti restaurants in Westminster and Denver. These days, the brewery is in the midst of expansion and now starting up a canning operation, so you'll be able to get their beer in offsite locations as well.
More about brewery stickers and labels
We've served the brewing industry for many years, and the creative designs never cease to amaze, whether it's for a bottle label or a promotional sticker. We have a few options to choose from on our beer products page, and you can visualize the many uses for a label product, from tap handles for custom batch brews to growler labels. You can also check out our great episode of our podcast with the design team at Left Hand Brewing where they talk about label and can design for their craft beers.