StickerGiant, a custom sticker and label company in Colorado, helps businesses package products with labels for product and packaging needs, and stickers for promotional and branding needs. This story highlights The Hudson Cakery and how a simple logo sticker can make every dessert box feel more intentional and memorable.
The Hudson Cakery at a Glance
The Hudson Cakery is a custom cake boutique based in Weehawken, New Jersey. They create made-from-scratch cakes, cupcakes, cookies, and other desserts for events and milestones.
Common occasions they bake for:
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birthdays
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anniversaries
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holidays
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game-day and kickoff parties
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milestone events and celebrations
Founder Story: From Corporate Work to Pastry Arts
Jennifer Bunce, Owner and Head Pastry Chef, developed an interest in sweets and decorating early on. After leaving the corporate track, she pursued formal training in Pastry Arts at the Institute of Culinary Education in New York City. After completing her program and gaining experience with other chefs, she launched The Hudson Cakery in May 2009.
How The Hudson Cakery Uses Stickers to Promote Their Brand
When a customer picks up a cake box or opens a dessert package, the first branded touchpoint is often the outside of the packaging.
Sticker Use Case: Promotional Branding on Outgoing Orders
The Hudson Cakery uses stickers to reinforce brand recognition on outgoing dessert orders.
Why this works for bakeries:
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A branded sticker turns a plain box into a recognizable package.
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It creates a consistent presentation across orders.
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It encourages word-of-mouth when customers share photos of treats.
Sticker vs. Label reminder (clear definitions):
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Sticker: best for branding, promotions, events, giveaways, and customer delight moments.
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Label: best for product and packaging needs like ingredient lists, compliance info, batch details, and barcodes.
What Kind of Sticker Fits a Bakery Logo Best
The Hudson Cakery’s logo is described as simple and classic, featuring a wrap-around cake outline and a brown background. Designs like this typically print cleanly and remain readable at smaller sizes.
Quick Fit Guide for Bakery Stickers
Ask these decision questions before choosing a format:
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What are you putting it on? (bakery boxes, tissue paper, poly bags, coffee cups)
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Indoors or outdoors? (most bakery packaging is indoors, but delivery bags may face moisture)
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Exposed to moisture or cold? (refrigeration, condensation, ice packs)
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Hand-applied or machine-applied? (most bakeries hand-apply; high volume may require roll formats)
Practical recommendations (general guidance):
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For hand application on boxes and bags: choose an easy-to-peel format and order a size that stays readable from arm’s length.
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For chilled or condensation-prone packaging: prioritize water-resistant material and strong adhesion.
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For high volume workflows: consider roll-based application and consistent placement.
Artwork Setup Tips for Clean Logo Printing
If your logo sticker is going on every order, consistency matters.
File Prep Checklist
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Provide vector artwork when possible (AI or PDF preferred).
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If submitting raster art (PNG or JPEG), use 300 DPI at final print size.
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Ensure the cutline is clearly indicated for custom shapes.
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Keep small text and thin lines legible at the chosen sticker size.
If you need help refining print readiness, StickerGiant’s Art Team can help review your file and support clean production.
A Simple Packaging Upgrade That Scales
A bakery’s packaging is part of the product experience. A logo sticker is a low-friction way to add consistency across every box, bag, and order—without changing recipes, menus, or workflow.
If you want packaging that looks cohesive from the storefront to the customer’s kitchen table, start with one decision: what should customers recognize the moment they see your box.
Key Takeaways
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Stickers are best for branding and promotional use; labels are best for product and packaging needs.
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Bakery stickers work well on outgoing boxes, bags, and order packaging to support brand recognition.
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Use decision questions to pick the right format: surface type, environment, moisture/cold exposure, and application method.
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For sharp logo printing, supply AI or PDF when possible, or PNG/JPEG at 300 DPI at final size.
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StickerGiant’s Art Team can help ensure your file is set up for clean printing and accurate cutlines.
Frequently Asked Questions
Should a bakery use stickers or labels on dessert boxes?
Use stickers for branding and presentation on dessert boxes. Use labels when you need product information like ingredients, batch details, or compliance data.
What are the best stickers for bakery boxes and bags?
The best bakery stickers are easy to apply by hand, stay readable at small sizes, and adhere reliably to cardboard, paper, or poly bag surfaces.
What file type should I upload for a clean logo sticker?
AI or PDF files are best for crisp logo printing. If using PNG or JPEG, submit at 300 DPI at the final print size.
How do I choose the right sticker size for a logo?
Choose a size that is readable from arm’s length on your most common packaging. If your logo has fine lines or small text, size up to protect legibility.
Can StickerGiant help me set up my artwork and cutline?
Yes. StickerGiant’s Art Team can help review your artwork and support proper cutline setup so the final sticker matches your intended shape.