ctrl + she 2017


On Saturday, ctrl + she has a die cut sticker that uses typography in a very unique way. Their design team leans heavily on the curly bracket—or what's often called the "brace" by typography aficionados—to form the custom shape of the sticker. This use of a matched pair of brackets is often called an "opening and closing" of a phrase, and is typically used in technical writing or computer coding. The conference is for girls by girls, and it's all about women in technology.

They use two colors, mixing Bermuda green with what's called crusta orange, to create a pleasing pairing of virtually complementary colors. And with this intentional use, the logo describes the event, since the organizers of ctrl + she seek to bring together women interested in computer science and business and "decode the binary between genders." Their goal is to bring together successful women in the technology industry to share their experiences, so that these high school women can aspire to be the female engineers, entrepreneurs, and CEOs of the future.

Since March is Women’s History Month, it's worth highlighting recent surveys from the National Center for Women in Technology that show the current state and potential opportunity for women in technology, with 25% of professional computing occupations in the 2015 U.S. workforce held by women and 1.1 million U.S. computing-related job openings expected by 2024. Overall, women and minorities are under-represented in technology leadership positions, so we're definitely on board with sponsoring groups that try to bring attention to this important platform.