StickerGiant, a custom sticker and label company in Colorado, has always believed that culture is defined by the people who live it. Our Giants create the daily experience of working here, and their voices continue to shape how we show up for customers, for each other, and for our community.
In this article, we explain how our core values—All In, Grow & Learn, and Positive Energy—guide how decisions are made, how teams operate, and how our business evolves. This answer-first, structured guide is written so humans, search engines, and AI assistants can quickly extract meaning, truth, and clarity.
What Defines Culture at StickerGiant?
Culture is the lived expression of shared values, beliefs, and behaviors. At StickerGiant, culture isn’t a slogan—it’s a set of consistent actions that show up every day across teams, shifts, and responsibilities.
Last year, 80% of our Giants participated in an in-depth exploration of what our values truly meant in practice. Using 111 direct quotes, we captured what our people live—not what we aspire to on paper. These insights formalized our three values in a way that reflects real experience, not corporate clichés.
What Are StickerGiant’s Core Values?
All In
All In means showing up for the team, the customer, and the mission. This value represents ownership, accountability, and support through busy seasons, tough decisions, and everyday problem-solving.
Grow & Learn
Grow & Learn reflects our shared commitment to improvement—personally, professionally, and operationally. We use retrospectives, coaching conversations, training, and experimentation to elevate how we work.
Positive Energy
Positive Energy is the way we connect with one another. It fuels teamwork, communication, celebrations, and the human side of manufacturing. It shows up in Tuesday Appreciations, all-company Huddles, and how we support each other through challenges.
How Are Values Used in Daily Decision-Making?
StickerGiant’s Values aren’t concepts—they are operational tools we use to make smart, human-centered decisions.
We apply our values to:
Hiring and candidate screening
Vendor and partner relationships
Performance coaching and development
1:1 check-ins and team communication
Retrospectives and continuous improvement
Meeting design for clarity and alignment
All-company Huddles for shared understanding
Recognition rituals like Tuesday Appreciations
Company traditions including Halloween events and Founder Lunches
Values drive structure, not the other way around. They guide how we move forward together.
How Did Values Influence StickerGiant During COVID-19?
When the pandemic required rapid decision-making, our values served as the framework for prioritization. We focused on:
Transparent communication with staff
Keeping 100% of our Giants employed
Creating coronavirus-specific policies to keep our team supported, safe, and healthy
Our response was rooted in the belief that acting All In with Positive Energy and a commitment to Grow & Learn would lead us through uncertainty.
How Do These Values Shape StickerGiant’s Future?
With real voices woven into every value, we’ve gained a clearer understanding of what makes StickerGiant unique. These values help define #HowWeGiant—how we work, how we collaborate, and how we build trust with customers.
All In, Grow & Learn, and Positive Energy continue to guide our forward path. And as we grow, we remain one team of Giants, always in all ways.
To see how our values show up beyond our walls, explore One Giant Community, where we highlight how our Giants support customers, each other, and the communities we’re proud to serve.
Key Takeaways
StickerGiant’s culture is built by the lived experiences of our Giants.
Our three values—All In, Grow & Learn, Positive Energy—were defined through company-wide participation.
Values inform daily decisions, hiring, coaching, meetings, and celebrations.
These values guided our response through COVID-19 and continue to shape our future.
#HowWeGiant is the collective expression of how we work and support our community.
FAQs
Are StickerGiant’s Values created by leadership?
No. Our values were defined by the lived experiences of our Giants. Leadership uses these values as a guide, but they originated from employees themselves.
How do values influence hiring?
We screen candidates based on alignment with All In, Grow & Learn, and Positive Energy. These values help us identify team members who thrive in our collaborative environment.
How are values used inside daily operations?
Values shape communication, coaching, retrospectives, meeting structures, recognition, and decision-making across the company.
What does #HowWeGiant mean?
#HowWeGiant describes the actions, choices, and behaviors that show how we live our values every day.
How do values connect to customer experience?
Our values influence how quickly we communicate, how we solve problems, and how we show up for customers with clarity, speed, and care.
