Fayettechill creates what they call "Goods for the Woods that are Good for the Woods." This clothing and lifestyle brand started in 2009 as an effort to showcase their home in the Ozark Mountains and bring their love of the outdoors to the nation. The die cut matte stickers that they've printed up showcase a variety of designs with tons of different branding. We're having fun just taking pictures of these stickers.
The goal at the outset for Fayettechill was to refresh and re-envision outdoor culture that's open to all inspired by nature. They hope to showcase their home in the Ozarks and bring their love of the outdoors to the nation. The countless rivers, trails, and forests of the Ozarks’ rolling hills extend a constant invitation for exploration. Their business headquarters is located in the historic Ozark Mountain Smokehouse at the base of Kessler Mountain.
Basecamp, their flagship store, is located in the heart of Fayetteville’s entertainment district. It's an evolving hub that connects passionate and active individuals. And that's where Fayettechill gets their brand concept: combine "Fayetteville" with "Chill," mix with the Great Outdoors and it's scientifically proven calming effects and you've got Fayettechill, a lifestyle brand that's hitting the mark with customers all over the United States.
Josh Clemence from the Marketing Team is all about the variety in their stickers. "At first we tried out one sticker design at a time to see how the product compared and how it sold," said Clemence. "We love them, so we decided to start ordering multiple designs."
Fayettechill works with designers who submit concepts, and then the Fayettechill art team prepares the designs for printing across various media, from stickers and hats to shirts and posters. "We love seeing all of the different ideas from these artists," says Clemence. "Plus we're supporting their creativity."
"At first we tried out one sticker design at a time to see how the product compared and how it sold," says Josh Clemence, Marketing Director for Fayettechill. "We love them, so we decided to start ordering multiple designs."
Overall, the brand speaks to people that love, and visit the Ozarks, but not just the folks that live in Arkansas. Fayettechill sells products online and at their brick-and-mortar store in downtown Fayetteville, Arkansas, plus they have 200 nationwide retailers where they ship, and they send stickers with each piece of gear. "Every state has a presence of some kind" Clemence said. "We're even big in Belgium, and you wouldn't think that we've a European presence, but we do." The retail location sees traffic that's mostly not local, as visitors passing through want to grab a souvenir of their time in the Ozarks.
The Good Behind the Goods, As They Say
Fayettechill has spent years mapping out they supply chain, and they want to share how and where their products are made.
They use clothing made with organic cotton and recycled polyester to support the clean, natural growth of crops and to combat the use of toxic pesticides that run into waterways. They believe in the longevity of land, in maintaining the natural ecosystem of soil, with over 80% of their products built in the United States.
"This hasn’t been an overnight shift, we started the sustainable supply chain journey in 2013 and realize it’s not a race, but a journey as technology shifts and consumer demands change," says Mo Elliott, Founder & CEO of Fayettechill. "We can't sell getting outside as a brand and build products that have a harmful impact on the environment. That'd be quite an oxymoron don't you think?"
Here is a list with each sticker that's for sale on the Fayettechill website, plus a link to the artist's website.
Afterglow Sticker / Alana Louise
Abstract Sticker / Will Bryant
Angler Enthusiast Sticker / Will Bryant
Hiker Enthusiast Sticker / Will Bryant
Outland Sticker / Jon Schubert
Slowpoke Sticker / Nachi Eltit
River Rat Sticker / Will Bryant