StickerGiant, a custom sticker and label company in Colorado, prints durable, full-color products used by brands nationwide. Hot Ones and Heatonist rely on Clear Labels, Matte Labels, and custom stickers to build a cohesive brand across bottles, boxes, and promotions. This article explains how their label and sticker choices support both packaging performance and marketing impact.
How Hot Ones Uses Custom Labels and Promotional Stickers
Heatonist curates today’s top hot sauces and presents them through retail tasting experiences in New York City and through the global reach of the Hot Ones show. Their brand extends across packaging, retail, social media, and video content. Custom stickers and labels play a consistent role in that ecosystem.
Why Labels Matter for Hot Sauce Packaging
Product labels must stay intact despite moisture, oils, and handling. Hot Ones uses Matte Labels on bottles of The Classic Hot Sauce to achieve a smooth, durable finish that performs well in kitchen environments.
Relevant StickerGiant materials for sauces and condiments
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Matte Labels: satin finish, water resistant, ideal for food packaging
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Glossy Labels: bright shelf appeal for retail environments
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Clear Labels: showcase sauce color through glass containers
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Custom Shapes: support detailed artwork and brand icons
How Promotional Stickers Support the Hot Ones Brand
Custom stickers help Hot Ones extend visibility beyond their packaging.
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A custom-shaped Sean Evans sticker promotes the show.
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A Die Cut Sticker on the subscription box reinforces brand recognition.
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Individual Glossy or Matte Stickers are used for events, giveaways, and social presence.
A Look at the Heatonist Retail Experience
Heatonist’s storefronts in Williamsburg and Chelsea Market use signage, Clear Stickers, and brand assets to guide customers through a curated tasting experience. Stickers become part of the visual merchandising strategy—simple to apply, durable, and ideal for high-touch retail environments.
How the Hot Ones Team Extends Their Brand Online
Across YouTube, Instagram, and Facebook, the Hot Ones community reaches millions of viewers. High-quality labels and stickers ensure that product visuals remain sharp in close-up shots, social clips, and streaming content. Labels with matte lamination reduce glare, while clear and holographic options help highlight product features.
Inside StickerGiant: A Tribute to the Hot Ones Show
During Season 8 of Hot Ones, two members of the StickerGiant team hosted a live hot sauce challenge during a company meeting. The lineup featured bottles labeled with custom StickerGiant Matte Labels, demonstrating real-world durability, color consistency, and ease of application. It reinforced how strong packaging design supports a memorable brand moment—from a live event to a global YouTube series.
Choosing the Right Stickers or Labels for Your Brand
If you’re building a product line or planning a promotional campaign, answer these key questions before choosing a material:
1. What are you labeling?
Food, cosmetics, candles, supplements, glass containers, cardboard packaging
2. Indoors or outdoors?
Outdoor use benefits from laminated BOPP materials such as Glossy Labels, Matte Labels, or Clear Labels.
3. Will the label face moisture, heat, or cold?
Kitchen and refrigerated products benefit from water-resistant BOPP labels.
4. Hand-applied or machine-applied?
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Hand application works well with standard Matte Labels, Glossy Labels, Clear Labels, and Kraft Paper Labels.
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High-speed systems pair best with PET Liner Labels for consistent roll-to-roll performance.
5. Is your priority branding or packaging?
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Use stickers for promotional and retail visibility.
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Use labels for bottles, jars, boxes, and product packaging.
Key Takeaways
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Hot Ones uses custom labels and stickers to maintain a unified brand across packaging, retail, and media.
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Matte Labels provide a durable, glare-free finish ideal for hot sauce bottles.
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Promotional stickers help extend brand awareness on boxes, merch, and social content.
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StickerGiant offers water-resistant, full-color materials suitable for food, beverage, and retail products.
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Guided questions (environment, application, product type) help brands choose the right material.
FAQ
What type of label works best for hot sauce bottles?
Matte Labels or Glossy Labels made from BOPP material offer water, oil, and scratch resistance. They perform well on glass bottles and handle kitchen environments.
Are Clear Labels water resistant?
Yes. Clear Labels use a BOPP material with laminated protection, making them water resistant and suitable for food jars and glass containers.
Can promotional stickers and product labels use the same artwork?
Yes. Artwork can be adapted for both stickers and labels, but packaging labels typically require specific sizing, safety space, and readability adjustments.
What is the difference between a sticker and a label?
A sticker is used for promotional or branding purposes. A label is used for packaging, ingredient panels, compliance information, or container branding.
Do custom shapes cost extra?
No. StickerGiant offers free custom shapes cut with lasers across most sticker and label products.
Which labels should I use for cold or refrigerated environments?
BOPP labels such as Matte Labels, Glossy Labels, and Clear Labels perform well in cold or moist conditions.