Businesses and brands are always looking for new and innovative ways to attract more attention from their target audience. Even if you are aggressive with your online and off-line marketing, you and your competitors are often using similar tools and resources.
To differentiate yourself, it's important to get creative and think outside the box—and an excellent way to do this is by creating custom stickers.
When I say custom stickers, don’t think of the cheap and cute stickers your kids play with—instead think of colorful, one-of-a-kind, highly artistic, branded stickers.
How Can Custom Stickers Enhance Your Marketing Campaigns
Custom stickers can be utilized in a variety of ways: as perks for new and existing clients, as an advertising method, and as a way to commemorate a special event.
Our stickers are well-crafted, and won’t be thrown away with ease like your business cards or flyers—meaning they become a constant reminder of your business, brand, product, event, or promotion.
5 Reasons Why Custom Stickers Are The Perfect Way To Market Your Business
- Brand-Building Tool—Custom stickers can be used to spread the word about your brand. Even if your sticker is nothing more than your logo, it is a memorable way to keep you top of mind.
- It’s Unexpected—Your target audience has grown to expect the same type of advertising and marketing from you, or from your industry. Custom stickers are unique and unexpected, making them more memorable.
- Increases Exposure—Custom stickers can be added to mailings, gift bags, handed out at the register, local fairs, and events, and added to donation contributions you distribute in the community.
- Increases Customer Engagement—It’s rare that your customers will talk to you about an ad or flyer that they saw for your business, but your custom stickers will get them talking about you—both to you and to others!
- They Be Exclusive Or Collectible—If you are looking to created limited edition or seasonal company paraphernalia, consider custom stickers. You could have a slightly different sticker produced annually, on a seasonal basis, or for special events. Even if these stickers are simply different variations of your logo—they can become highly collectable for your diehard fans.
While some companies may turn to pens and notepads—custom stickers are more memorable and much more fun!
There are numerous ways you can utilize custom stickers for new marketing endeavors—and in your current day-to-day operations.
Promotional product marketing is a must for any brand or business looking to gain expedient exposure, and stickers provide the following benefits:
- They support your efforts to create a brand, not just a business.
- They are an inexpensive, yet impactful way to grow your business—both for new and existing clients.
- They are a marketing tool that can be distributed a variety of ways.
- They allow you to get back to the basics with one-on-one engagement.
- With proper placement and planning. Your custom stickers can quickly spread throughout your community.
- Your custom stickers can even replace your business cards.
And yes, adults too enjoy a fun sticker that reminds them of their favorite brands and products.
Sometimes we overcomplicate things—and in turn get in our own way. With custom stickers you can simplify your marketing efforts to increase brand awareness within your target audience. If you are ready to enhance your marketing with custom stickers you can do so today by connecting with a member of our expert StickerTeam here at StickerGiant to help create your customized marketing tools.
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