StickerGiant, a custom sticker and label company in Colorado, sat down with the founders of Be Hippy to talk about brand growth, event marketing, and how stickers became a core part of their product line and customer experience. This article summarizes their story and highlights how custom stickers help lifestyle brands scale both in-person and online.
Who Is Be Hippy?
Be Hippy is a Colorado-based lifestyle brand built around music, travel, the outdoors, and choosing kindness in everyday life. Their apparel and accessories carry a simple goal: inspire people to live fully and spread positivity.
As the brand expanded from road trips in a VW bus to kiosks inside Denver International Airport, stickers became one of their most effective tools for brand awareness and community-building.
Why Stickers Matter for Lifestyle Brands
Stickers give lifestyle brands a low-cost, high-impact way to stay visible. For Be Hippy, stickers became:
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A fast entry product for new customers
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A take-anywhere brand reminder
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A high-margin retail item
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A shareable piece of art that shows up on water bottles, gear, and travel accessories
Stickers turn fans into ambassadors. Every placement is free advertising.
How Be Hippy Uses Stickers Across Their Business
In-Person Retail and Airport Sales
Be Hippy merch displays inside Denver International Airport feature a wide range of custom stickers, including bold die cut designs and iconography that reflects Colorado culture. Stickers move quickly because they’re affordable, collectible, and easy to display at checkout.
E-Commerce Growth
Stickers became one of the top add-on items in their online store. They pack easily, ship affordably, and drive repeat purchases.
Event and Festival Marketing
From music festivals to outdoor pop-ups, stickers allow Be Hippy to connect with customers on the move. Custom Kiss Cut Stickers and Die Cut Stickers are ideal for quick handouts, retail bundles, and merch tables.
What Stickers Does Be Hippy Use?
StickerGiant supports lifestyle brands with durable, water-resistant materials across multiple product types. Be Hippy primarily works with:
Die Cut Stickers
Best for bold, iconic shapes. Ideal for brand logos and outdoor use.
Key Specs:
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Full-color digital printing
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Glossy or matte lamination
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Water, oil, UV, and scratch resistant
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All-temp adhesive rated from -65F to 200F
Kiss Cut Stickers
Great for intricate shapes and retail-ready presentation.
Key Specs:
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Finished on rolls or individual sheets
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Pre-scored backing for easy peeling
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Durable BOPP material with matte or glossy lamination
Clear Stickers
Used for window displays and gear where the design should stand out without a visible background.
Key Specs:
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Face or back adhesive
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Opaque or translucent ink options
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Water, oil, UV, and scratch resistant
These durable formats help Be Hippy maintain consistent quality across every channel—from road trips to airport retail.
Lessons From Be Hippy’s Brand Growth
Be Hippy’s success highlights a few key principles for lifestyle brands:
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Lead with a clear identity. Their message of happiness and kindness translates well across apparel, stickers, and digital channels.
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Use stickers as a brand amplifier. They’re low cost, high visibility, and ideal for both retail and events.
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Choose durable materials. Outdoor lifestyle brands need water-resistant, scratch-resistant stickers that hold up to weather and travel.
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Match format to use case. Kiss Cut Stickers are great for retail presentation; Die Cut Stickers excel as individual merchandise items.
Key Takeaways
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Stickers help lifestyle brands create long-lasting, low-cost visibility.
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Be Hippy uses stickers as retail products, event giveaways, and brand touchpoints.
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Durable products like Die Cut Stickers and Clear Stickers support outdoor and travel-focused audiences.
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StickerGiant’s custom shapes, fast turnaround, and high-quality materials help brands scale their merchandising and retail presence.
FAQs
Are custom stickers durable enough for outdoor brands?
Yes. StickerGiant stickers use water-resistant, UV-resistant, and scratch-resistant materials designed for outdoor use.
What sticker formats work best for retail displays?
Die Cut Stickers are ideal for individual retail items, while Kiss Cut Stickers offer easy-peel backings and clean presentation on sheets or rolls.
Can Clear Stickers be used on windows or glass?
Yes. Clear Stickers provide a seamless look on glass, gear, and transparent surfaces, with optional face or back adhesive.
What’s the best sticker for intricate designs?
Kiss Cut Stickers support delicate shapes and small details because the cut only goes through the top layer, not the liner.
How fast can lifestyle brands reorder stickers?
Most StickerGiant products have fast, predictable turnaround timelines, making it easy to restock for events, festivals, or retail spikes.