In Wisconsin's Chippewa River Valley, Sunny Skies CBD operates a soil-to-oil hemp farm that produces Cannabidiol (CBD) products designed to give those suffering from pain and anxiety a safe and non-addictive treatment option.
The business itself is rooted in a family story, with the founder Ben Rippley returning home to Wisconsin from Colorado so he could go into the hemp business with Pete, one of his father's best friends from way, way back in the day. Ben graduated from the University of Colorado Boulder in 2017, and he started working in the CBD industry before eventually owning half of a CBD product manufacturing company in the greater Denver area.
This success led Ben's dad, John, to suggest to him that he should start up a CBD business back in the homeland of Durand, Wisconsin. John brought Pete and Ben together, and Ben was able to activate his vision of a vertically integrated CBD company that grew and processed its own hemp, manufactured products in a high-tech laboratory and that was able to sell its own products.
Now with two farms in Wisconsin, Sunny Skies CBD offers a range of CBD products, producing tinctures, gummies, topicals, bath bombs and pet products. You can see their custom product label in the image above. The design features their logo, a radiant sun over a field using orange lines to create the shape, and then the use of type to outline the product name, concentration, volume and all other relevant consumer data, all on a small surface area. In the highly regulated cannabis market, it's important that a label convey a professional look and instill confidence in the consumer.
Cannabidiol, or CBD, has been all over the news in the last few years, as an alternative to pharmaceuticals, particularly for pain relief and general wellness. Cannabinoids are chemical compounds produced by the cannabis plant. The human body (and the bodies of all vertebrates) produce endocannabinoids, while cannabinoids found in plants are called phytocannabinoids. Cannabinoids interact with the body’s endocannabinoid system (ECS) to promote homeostasis. Sunny Skies has a lot more data and informative content on their website to explain how their products are produced and how they work, including lab results on their product lines, which is a big piece of transparency for an industry that is still growing and maturing.
Other than their two farms in western Wisconsin, Sunny Skies has a retail presence on Main Street in Durand, and they have a wholesale program to help out other vendors with their business. If you're interested in their products, they are available at retailers around the country, just check out their Find Us page to get your hands on some Sunny Skies.
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