Where our stickers end up never ceases to amaze. We've seen stickers on the back of hundreds of laptops at events, we've spotted our labels on store shelves, and we've even followed along as one of our stickers made it as far as outer space, all in the pursuit of spreading brand awareness and harnessing more fans. But are your fans giving you permission to stick in their space and promote your stickers?
Back in 1999, legendary marketer Seth Godin wrote a book on the topic of permission marketing. He described it then as:
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
When he launched his book, Godin says he "offered people a third of the book for free in exchange for an email address. And I never, ever did anything with those addresses again. That wasn't part of the deal. No follow ups, no new products. A deal's a deal." Now that's permission marketing in action.
In general, marketing should be something people want to participate in, not something that is forced on them, and this is why we at StickerGiant focus our marketing efforts on creating great content from our customer's stickers, because their stories are our story. We're in an age where consumers are bombarded with advertising and hashtags everywhere.
For StickerGiant customers, great designs get their customers, friends, and family to slap their stickers everywhere, and in the process proudly represent their business. But, to get people to perform this act for you, first you have get their permission.
The question for marketers is: How?
Types of Stickers to Engage Fans
Custom Logo Stickers - a great, easy way to create a sticker that allows people to interact and share your brand. It's also a fun way to boost your social media content by tagging a sticker in pictures you are posting online. Making the stickers accessible to them is key, so think about best ways to distribute them and consider using them for contest giveaways.
Custom Sticker Sheets - these allow your creative team to have some fun, make multiple custom shapes that are kiss cut peel offs and encourage more interactions. They can match a current ad campaign, an assortment of different styles of your logo, or something we haven't seen before that gets us excited and blasting your stickers on Instagram.
Custom Clear Stickers - the difference is pretty clear, but the thing to keep in mind here is the design you want convey and how it will look. Also, white ink prints on clear. Great for the back of car windows and any glass surfaces.
The Little Details
Sticker Size is the most common mistake we see in sticker printing. Getting to the size page can be kind of daunting to be fair, but just remember we are talking permission here. Bigger sounds better but in a day and age of small mobile devices, ranging sizes of laptops, and more; people are less likely to actually represent your brand if you give them huge stickers. This is where the sticker sheets with multiple stickers can be fun but just keep in mind where you see your audience putting it. Sticker shock can kick in with an overload of fun, trust us! We change up laptop spreads at least monthly of stickers.
Quality over quantity?
In our opinion, there is nothing wrong with too many stickers. We have lots of stickers around for a rainy day, or if we decide to make it rain stickers, or build a Guinness World Record for the Largest Sticker Ball (Sticker Recycling ;). In all seriousness, quantity is really dependent on how many people you are trying to reach. We do have a 250 minimum, not to make you spend more, but because of our production process and the fact we'd use up that much material to print you 20 or 250. We opt to not waste and even give out extras in orders because of it.
You need to give your customer something that will last, otherwise your brand fades with the sticker. That's why all our stickers are made to last and we get all our material and laminates custom made and designed.
Know this: Make sure the sticker has a relevant message. If it's not your logo, what is it saying about you? Is it engaging? A lot of it comes down to the design of the sticker matching your overall branding. Talk to your design team or if you don't have that luxury, we have a team that handles design services requests for stickers.
Most importantly, respect your customers and fans by giving them stickers they will value and slap on even their most precious personal possessions, like their child.