Why Sticker Sheets Make for Ideal Event Swag


When organizing a successful annual event, leaving attendees and sponsors with a lasting impression is of the utmost importance. Event organizers from Wordcamp Chicago have found that stuffing event goodie bags are a great way to send a little extra love to their fans and supporters, which is why many event planners (and sponsors) print custom sticker sheets to inspire attendees. Value added merch like custom event stickers are a lasting promotional product for the following five reasons.


  1. Brand identity

If you're like many event organizers, you took great care in promoting your event by uniquely branding the experience from print materials to online presence. An event logo identity creates the perfect theme from which to generate brand recognition.

We recently had the pleasure of working with designers BirdDog Press who helped develop a logo for Lyons Homecoming, an event fundraiser that in part raised almost $35,000.00 for flood victims. The event organizers could not think of a better way to solidify their image to attendees than by printing custom sticker sheets. Tailor your event stickers to align with the design, color and vibe of your event – including co-branding them with sponsors – to give your sticker swag an element of personality.

  1. Sponsorship customization

Want to nurture the sponsors behind the success of your event so that they come back next year? Give them a lasting promotional shout out by printing a custom sticker. Customer and tech publication Xconomy did just that last month when we printed stickers for an annual sponsor appreciation dinner.

Custom sticker sheets allow you the ease of displaying multiple logo designs on a single sheet, making it a no brainer for you to enhance positive business collaboration with a sponsor for many events to come. Be innovative with the design and think of unique ways to showcase your strategic partnerships in a way that will provide mutual benefit.

  1. Attendee personalization

If you really want your event sticker sheets to make an impression, identify your market segments (moms, runners, music lovers, tech geeks, etc) and personalize a sticker design and branding that will speak to their passions. This added flourish gives your event personality and encourages a sense of fan identity within your group of event attendees.

  1. Trendy sticker design 

Printing sticker sheets are a trendy way to show your branding savvy. The die-cut sticker design requires no set-up fees and the ease with which you can cut unique shapes and sizes makes it easy to give your fans a one-of-a-kind sticker product experience. Even if you are merely looking for a simple design, other custom sticker and label products are available that are sure to fit your needs.

  1. Affordable product

Perhaps the best part about printing a custom sticker product to compliment your event promotion is how easy it can be to factor them into your event budget. Sticker sheets are a great way to show your event attendees a little extra appreciation without breaking the bank. The lasting return on investment you will see from sponsors and fans alike is well worth the spend.