Celebrating Asian American Pacific Islander Heritage Month 

Sharing the #StickerStory of Inspiring Asian American Pacific Islander Entrepreneurs 

Spread Chinese American Joy with Rooted Fare

From the culturally rich San Gabriel Valley, Ashley Xie and Hedy Yu blend their Chinese American heritage into every spread and butter at Rooted Fare. Childhood friends and second-generation Chinese Americans, they grew up toggling between two worlds; speaking Mandarin at home and English at school. Their experiences led to the creation of Rooted Fare, where they craft fun, modern Chinese American pantry staples. These products blend nostalgia and novelty, using unique ingredients and flavors from both their childhoods and lived experiences in America. Their flagship Black Sesame Crunchy Butter is inspired by their favorite childhood dessert: sweet tang yuan, a glutinous rice ball that’s typically filled with freshly ground black sesame seeds, lard, and brown sugar. Rooted Fare is more than food—it's a symbol of heritage, unity, and playful creativity, inviting everyone to savor their story. Ashley and Hedy use Custom Labels to package their unique spreads, as well as Glitter Stickers and Sticker Sheets for specialty product releases, cultural events, and cute designs worth sharing. 

Picture of Angie Chua from Bobo Design Studio in an office storage roomPicture of Angie Chua from Bobo Design Studio in an office storage room

Sending Good Vibes One Happy Pot at a Time

Michelle Sakai-Hart blends her love for the ocean and AAPI heritage into unique pottery from her California studio. A former aquatic biologist turned ceramics artist, her journey from academia to artistry is reflected in every piece she creates—thoughtful, vibrant, and deeply personal. Through Sakai Harts & Crafts, Michelle shares her passion, partnering with BIPOC and women-led businesses, and using her bright and playful art to inspire. She hopes that her pottery becomes a daily cherished item, blending functionality with personality, making each handmade piece a reflection of dedication and playful spirit. Michelle creates custom sticker packs using Die Cut Stickers to diversify her product offerings and charm her customers with playful sticker designs.

Picture of Cidney Moorer from Herbal Ciddy holding up a jar of her product with a StickerGiant printed label applied to itPicture of Cidney Moorer from Herbal Ciddy holding up a jar of her product with a StickerGiant printed label applied to it

ABCs of Diversity with 'R Is For Rice'

Meet Susan, Nithin, & Joanna, the cofounders of JKL Teahouse and the publishers behind "R is For Rice," who helped to create Asian American representation in children's literature. Growing up as Asian Americans in the United States, they seldom encountered portrayals of themselves in mainstream literature and media. They decided to create "R is for Rice,"- a book that guides readers through the alphabet, introducing them to the rich tapestry of Asian American culinary delights. Using vibrant Sticker Sheets, they take the reader through a journey of Asian America foods that is a feast for the senses! Their overarching mission revolves around reshaping the perception of "American" by offering a range of products that mirror the multifaceted contributions of Asian Americans to American society. 

Picture of Rasheeda McCallum from Black Chef Movement with a kitchen in the backgroundPicture of Rasheeda McCallum from Black Chef Movement with a kitchen in the background

Finished, Not Perfect: The Journey of Tiny Namaste Pottery

Christine is one-woman production with a flair for creativity. She found her true passion in pottery after a decade-long hiatus creating Tiny Namaste Pottery. Drawing inspiration from her global adventures and her beloved pug, Subi, Christine pours her playful spirit and boundless creativity into every ceramic piece she crafts. She uses Holographic Stickers to share an adorable illustration of her brand. Her journey to self-discovery is reflected in her work, where each piece is an extension of her authenticity and joy. With a motto of "finished, not perfect," Christine embraces imperfection as a testament to her growth and evolution as an artist. She infuses her pieces with a dash of sass and a sprinkle of namaste, inviting customers into her whimsical world where every creation tells a story of resilience, exploration, and the beauty of embracing one's true self. 

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