3 Steps to Great Customer Service

jennifer stickergiant employee

Every day, our team uses Zingerman's 3 Steps to Great Customer Service

One core value at StickerGiant is great customer service. Thanks to Zingerman’s and their dead simple Zing Train system, we have a terrific recipe to follow.

For those that have not heard of the Zingerman’s Community of Businesses (ZCoB), this group is a family of eight businesses located in the Ann Arbor area created by Zingerman’s Deli founders Paul Saginaw and Ari Weinzweig.

ZingTrain is their consulting company specializing in training, service, merchandising, specialty foods and staff management. We’ve applied Zingerman’s “3 Steps to Great Service,” which is the secret sauce that we spread on each phone call we take, each package we send out the door and each email we receive in our inbox.

Zingerman’s 3 Steps to Great Customer Service:

Step 1. Figure out what the customer wants.

Step 2. Get it for them: accurately, politely and enthusiastically.

Step 3. Go the extra mile.  

These easy-to-follow standards set the table for our high level of service, whether it’s internal or external interactions. Internally, we aim to be top-notch co-workers for our fellow Team members. Externally, we strive to be world-class customer service providers by implementing Zingerman’s 3 Steps, everyday. It makes StickerGiant a better place to work as a group, and it helps StickerGiant grow as a company each time we go the extra mile for our customers.

If you want to learn more about about Zing Train and the Zingerman family of companies, go to their About Us page.

It might seem simplistic, but service drives us each and every day. Every sticker has a story, and we want to empower our customers as great storytellers by helping them through the process. Because when we hear stories from happy customers about how we assisted them, it always translates into return business and positive word-of-mouth.

What does it mean to go the extra mile? Our staff are empowered to delight customers. Sometimes that means a shipping upgrade, others it's a blog about a customer we adore.

This week we decided to go above and beyond in the literal sense. Check out this super sweet video of the StickerGiant Quadcopter hovering above our world headquarters in rural Hygiene, Colorado, where our customer service has an altitude adjustment.

See StickerGiant From Above





  1. One more time, for all musicians and small business owners:

    Stickers are the #1 most effective way to advertise for your business.

    They're cheap. They're long lasting (if they are quality). They stay stuck.
    You're not spending a ton and your dollars aren't gone the minute the commercial is off the airwaves or the newspaper/magazine is tossed out.

    When people put your stickers on their stuff, it stays there, always communicating their trust in your brand.

    When your customer service experience is as good as it is with StickerGiant, you will go back to them for repeat business.

    They have the quality. My stickers go on music gear & get banged up a lot. Some other bands give me cheap stickers that quickly peel off my stuff. Not my StickerGiant stickers. They stay.

    The price is competitive. Go ahead, snoop around.

    The service can't be beat. Orders have always been accurate and on time. Rush orders have been no problem. And guess what? They followed up to see how I liked everything.

    I now know a few people at StickerGiant on a first name basis even though they are on the other side of the country...I can't even say the same for the grocery store I go to on a weekly basis...

    Attentive and considerate follow-through wins again!

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