StickerGiant, a custom sticker and label company in Colorado, builds culture the same way we build products: with clarity, collaboration, and a commitment to doing what’s best for the greater good. Our Core Values guide how every Giant shows up for teammates and customers, and “All In” is the value that anchors how we work together.
This article explains what “All In” means inside our walls, why it matters, and how our Giants bring this value to life through everyday actions and decisions.
What Does “All In” Mean at StickerGiant?
Answer first: All In means we commit fully to the greater good of our teams, our customers, and our community.
While the phrase sounds simple, the meaning deepens when you look at how our people describe it. Through conversations across Customer Service, Production, Pre-Press, IT, and every other team, we built a shared definition rooted in real experience.
All In = Feeling + Behavior
Each StickerGiant Core Value includes:
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A Feeling: how we want the value to show up inside the business
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A Behavior: how each of us practices the value day to day
For “All In,” that combination creates a culture where pride, teamwork, empathy, trust, and shared success guide every decision.
How the “All In” Sticker Sheet Tells the Story
To make our values clear and visible, we turned them into a Custom Sticker Sheet featuring 11 peel-off designs. Each sticker communicates one part of what “All In” feels like here.
Key Messages on the Sticker Sheet
These micro-stories help define the value in a way that’s memorable and easy to share:
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“Always, in all ways, a Giant”
A reminder that being All In is a mindset we carry everywhere. -
“Balance Matters”
Represented with a Yin Yang symbol to reflect how we value work-life balance and sustainable excellence. -
“We take a customer-centric POV”
The eye graphic signals how we stay focused on the customer experience. -
“Altruism | Empathy | Teamwork”
The heart emphasizes how we show up for each other. -
“Showing a commitment from both sides”
The two arrows represent shared responsibility across teams. -
“Leaders set a strong tone”
The megaphone symbolizes leadership through clarity and communication. -
“Trust is a must”
The shield marks reliability as a core expectation. -
“We’re in it for the greater good”
The feedback loop shows how every choice has impact. -
“Structured to support success”
The connected atoms reflect our systems and processes designed to help Giants thrive. -
“Pride drives quality”
The five stars serve as a reminder that craftsmanship is personal.
These icons create a shared language that’s both visual and practical—a tool for teams, not just a sticker sheet.
How Giants Describe Being “All In”
We asked Giants to define “All In” in their own words. Their answers shaped the value itself:
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“I can get behind a company that supports its employees.”
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“We’re not just numbers, but actual humans.”
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“The commitment to employees—not just the bottom line—is appreciated.”
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“We carry each other, keep others in mind.”
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“We spend a lot of time here; pride is propulsion.”
This feedback highlights a central truth: All In is a two-way commitment. StickerGiant invests in our people, and our people invest back into each other, the work, and our customers.
Why “All In” Matters for Customers and Teams
Clarity for Culture
Shared values help speed up decision-making, reduce friction, and create alignment across teams.
Consistency for Customers
The behaviors behind “All In” show up in:
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fast communication
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reliable production quality
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proactive order support
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continuous improvement across workflows
Confidence for New Giants
Values provide a roadmap for how to thrive here, creating an environment where everyone feels supported and equipped to do their best work.
The Story Behind Our Core Values
StickerGiant’s Core Values—All In, Grow & Learn, and Positive Energy—were created through conversations with every team over an entire month. Instead of drafting values in a boardroom, we built them from lived experience.
“All In” is the first of these values, and throughout the year we continue exploring how each value strengthens our teams and our work.
Key Takeaways
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“All In” means committing to the greater good inside StickerGiant.
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The value is expressed through both emotion (Feeling) and action (Behavior).
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Our custom sticker sheet provides a visual system for understanding and communicating the value.
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Giants describe “All In” as support, trust, pride, empathy, and shared responsibility.
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This value improves customer experience, strengthens team alignment, and shapes company culture.
FAQs
Are StickerGiant’s Core Values created by leadership or employees?
They’re created by employees. We met with every team to define what our values look like in practice and built them from real experiences.
What does “All In” mean in everyday work?
“All In” means showing up with empathy, trust, pride, and teamwork—always keeping the greater good in mind.
Why use a Sticker Sheet to communicate Core Values?
Stickers make the values visible, memorable, and interactive. Teams can place them on laptops, desks, or work areas as daily reminders.
How does “All In” benefit customers?
It results in dependable communication, consistent production quality, and a service experience rooted in care and accountability.
How do new Giants learn about the values?
During onboarding, new Giants explore each value, learn real examples, and see how values guide decisions across teams.