StickerGiant, a custom sticker and label company in Colorado, partnered with Longmont Bicycle Company to explore how local businesses use stickers to strengthen community connections. This episode of the Sticker Stories Podcast highlights how stickers support branding, customer engagement, and retail experiences.
Why Sticker Sheets Support Creative Branding
Sticker Sheets allow businesses to print multiple designs on one sheet for flexible use across products, promotions, or events. They help brands communicate visually with customers while keeping production efficient.
Benefits of Sticker Sheets:
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Multiple designs on one sheet
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Space for logos, catchphrases, mascots
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Easy giveaways in subscription boxes or retail
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Useful for brands with multiple products
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Strong appeal for kids and family-oriented brands
Examples from customers:
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A brewery using large-format sheets showcasing beer designs
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A point-of-purchase sheet with barcode and product branding
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A retail sheet created for a Jeep-focused brand
How Longmont Bicycle Company Uses Stickers in the Shop
Longmont Bicycle Company uses stickers as part of its everyday brand experience. Their Die Cut logo sticker is available at checkout and throughout the shop. Customers take them home, place them on bikes or gear, and extend the shop’s visibility around town.
How the shop uses stickers:
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Logo stickers for brand recognition
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Stickers handed out with purchases
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New sticker ideas based on seasonal events or rides
Since opening, the shop has distributed nearly 2,000 stickers, showing how small branded items can build loyalty and visibility.
Community, Coffee, and Cycling Culture
Owners Chris and his wife founded Longmont Bicycle Company to create a welcoming local hub for cyclists. The in-shop cafe supports a casual environment where customers gather before rides or stay for conversation.
Community-building programs:
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Coffee rides designed to meet new cyclists
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Events focused on gear education
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Conversation-driven customer engagement in the shop
Both Chris and Hamish have backgrounds in the cycling industry, giving them firsthand experience in how brands use stickers as quick branding tools in packaging, parts, and accessories.
What $100 Can Do for a Better Ride
A recurring question in cycling communities asks:
If someone had $100 to improve their bike or riding experience, where should they spend it?
Common recommendations include:
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Upgrading contact points (saddle, grips)
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Investing in coaching or skills clinics
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Improving apparel layers for comfort
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Replacing worn parts for smoother performance
This aligns with how small, targeted changes often deliver meaningful improvements—similar to how a simple sticker can significantly reinforce brand visibility.
Decision Guide for Choosing the Right Sticker or Label
When considering a sticker or label for your own brand, start with a few core questions:
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What are you labeling?
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Indoors or outdoors?
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Exposed to moisture or cold?
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Hand-applied or machine-applied?
These questions help determine whether you need Clear Labels, Glossy Labels, Matte Labels, Holographic Stickers, or another product option from our catalog.
Key Takeaways
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Sticker sheets provide flexible design and strong brand engagement.
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Longmont Bicycle Company uses Die Cut Stickers to strengthen local presence.
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Community-building programs benefit from low-cost, high-impact branded items.
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Cycling shops often use stickers for fast, memorable brand recognition.
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Clear branding products—like Die Cut Stickers—extend visibility beyond the store.
FAQ
Why do local shops use stickers for branding?
Stickers offer low-cost, high-visibility branding that customers enjoy using on gear, bottles, and accessories.
Are Die Cut Stickers durable for outdoor cycling use?
Yes. Die Cut Stickers use a water-resistant material with UV and scratch resistance, making them suitable for bikes and outdoor gear.
When should a business choose sticker sheets instead of individual stickers?
Sticker Sheets are ideal when multiple designs are needed on a single sheet, such as product families, event bundles, or retail giveaways.
What makes Longmont Bicycle Company’s approach unique?
Their blend of cycling, community programming, and a cafe creates a welcoming environment where branded stickers naturally extend the experience.
How many stickers should a small business expect to distribute?
Many small retailers hand out thousands of stickers within the first year, especially when placed at checkout or included with purchases.