StickerGiant, a custom sticker and label company in Colorado, has spent years helping breweries, makers, and small businesses use stickers to grow their brands. In this episode of Sticker Stories, we explore how Wibby Brewing built its reputation with German-style lagers, community engagement, and custom stickers—and how Saul, the StickerGiant Sticker Ball, became a world-record icon.
This article breaks down the episode into scannable insights: brewery branding, sticker marketing, world-record moments, and practical lessons from our Art Team and Customer Service Team.
Why Stickers Matter for Breweries
Breweries rely on word-of-mouth visibility. Stickers support that by becoming mobile brand ambassadors that travel on water bottles, cars, coolers, and taproom walls.
Key ways breweries use stickers:
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Logo Stickers for giveaways
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Promotional stickers for seasonal events
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Window or Clear Stickers for taproom doors
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Sticker swaps to boost community engagement
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Sticker Packs for festivals and merch tables
Stickers are inexpensive, high-impact brand builders that invite customers to share their loyalty everywhere they go.
The Story of Wibby Brewing
Wibby Brewing, located in Longmont, Colorado, is known for clean, innovative lagers inspired by traditional German brewing techniques. Founder Ted Risk shared how Wibby created its identity, built a passionate audience, and embraced sticker culture from the start.
How Wibby Brewing Got Started
Ted explained that Wibby was built on a meeting of two passions: his background in business and Ryan Wibby’s training in German brewing. Together they developed a lineup of modern lagers that blend precision, creativity, and local community spirit.
Where the Wibby Name and Logo Came From
Ted shared how the team collaborated on a name that was memorable, unique, and visually friendly for labels, stickers, and merchandise. Stickers were part of the brand conversation early, which guided their clean, bold logo design.
How Wibby Brewing Uses Stickers to Grow Their Brand
Wibby prints custom stickers to promote events, support community swaps, and build a fan-driven network of sticker collectors. Stickers are used across the brewery’s marketing:
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Handouts at festivals and beer releases
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Taproom merch displays
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Outdoor-durable bumper stickers for brand fans
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Special-edition event stickers, such as Wibtoberfest
Stickers allow Wibby customers to become the marketers—effortlessly growing visibility one surface at a time.
The World-Record Story Behind Saul the Sticker Ball
Saul, the world-record StickerGiant Sticker Ball, was officially weighed at Wibby Brewing on January 13, 2016. That moment helped launch National Sticker Day and earned a Guinness World Records placement.
Saul now lives in the StickerGiant lobby, greeting thousands of visitors every year. He continues to grow as customers, partners, and guests add new stickers to the surface.
Customer Questions: What Creators Want to Know
Our Art Team and Customer Service Team handle thousands of sticker and label orders each week. Here are the insights shared during the episode.
How do you balance speed and quality when artwork isn’t print-ready?
The Art Team reviews 1,500–2,000 pieces of artwork weekly. We move fast, but never at the expense of print quality. If artwork doesn’t meet minimum standards—such as 300 DPI, vector requirements, or proper cutline formatting—we ask customers to resubmit to ensure a professional result.
What is it like working with such a wide range of customers?
Our Customer Service Team supports makers across every industry. From food labels to band merch stickers, every day brings new creativity. This variety helps us refine recommendations for materials, finishes, and formats.
How has social media changed sticker marketing?
Organic reach continues to decline, making paid strategy essential. We focus on two areas:
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Storytelling: Sharing real customer stories across Facebook, Instagram, LinkedIn, and others
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Paid campaigns: Targeted ads designed for conversions, not just likes
The most effective content is authentic, visually strong, and tied to clear goals.
Have you ever printed a sticker that made you ask why?
We’ve seen some unusual designs, but curiosity is part of the job. Most odd or abstract stickers serve a purpose—community identity, inside jokes, or creative self-expression.
Key Takeaways
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Stickers are one of the simplest, highest-impact tools for brewery branding.
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Wibby Brewing uses stickers to build community, event visibility, and taproom engagement.
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Saul the Sticker Ball became a Guinness World Records feature with the help of Wibby Brewing.
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High-quality artwork and strategic social media use are essential for modern brands.
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StickerGiant’s Art Team and Customer Service Team ensure fast, accurate, quality-controlled printing.
Frequently Asked Questions
Why do breweries use stickers for marketing?
Stickers provide low-cost, high-visibility branding that travels wherever customers go—cars, coolers, laptops, and taproom walls.
What sticker types work best for brewery branding?
Logo Stickers, Clear Stickers, and outdoor-durable Die Cut Stickers provide strong adhesion and long-lasting color outdoors.
Are StickerGiant stickers water resistant?
Yes. Our BOPP stickers and labels are water resistant, oil resistant, UV resistant, and scratch resistant, making them ideal for brewery environments.
Can StickerGiant help if my artwork isn’t print-ready?
Yes. Our Art Team ensures every file meets print standards. If corrections are needed, we notify you so the final product looks professional.
How do breweries order stickers for festivals or limited releases?
Many breweries use Kiss Cut Stickers or Die Cut Stickers for event bundles and giveaways. These formats are durable, easy to hand out, and available in small minimum quantities.